Steeped Content offers blogging services that benefit your business.

Blog Writing

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Blogs benefit your business by increasing the traffic and leads your website generates. Blogs also empower companies to have considerable indirect control and steer customers through the buyer's journey.  You can't control a visitor's actions, but through compelling content, you can greatly influence how many leads turn into customers.

Creating strong blog content is a foundational requirement of an SEO strategy. It's what allows you to rank for keywords and build a strong base of organic traffic and leads, and influence conversions. 

Steeped Content’s 6-Step Process 

Steeped Content has a 6-step process for producing great blog posts. Here's the approach we take to blog copywriting:

  1. Develop a Blog Strategy: Steeped Content develops a custom blog strategy reflective of the vision for your brand's blog writing, and pinpoints tone, writing style, and audience. It also includes some general topics on which your business blog will focus.
  2. Keyword Research and Scholarly Research: Keyword research is conducted to identify business opportunities for creating results focussed, compelling blog content. Scholarly research can, in some cases, be just as vital to strong content as keyword research, such as when health benefits are discussed. 
  3. Create a Blog Post: Steeped Content creates a blog post for your review, and once approved, it is published on your website.
  4. Distribution: The next step is promotion with Steeped Content distributing the blog post on your social media channels. This is one reason why Steeped Content’s blog writing services pair well with our social media marketing (SMM) services. 
  5. Reporting: Steeped Content offers you insights about how people react to your blog posts, allowing you to make future adjustments.
  6. Guest Posting: Incorporating guest posting into your blogging strategy helps to get your content in front of existing and new audiences, and generates incoming links and traffic.

Special Offer: Guest Posting 

Guest posting is a part of Steeped Content's strategy, and it should be part of yours. This special guest posting offer is made explicitly for new clients who want to assess Steeped Content's work; it's limited to one use per client.

When you buy the Guest Blog Post package, you get a 1,000-word article, offered at a steep discount. 

In terms of deliverables, the Guest Blog Post package is identical to the 1,000-word Blog Post package. The content produced allows you to select one keyword and receive verified original content and citations. All work is checked for spelling and grammar. 

However, in the Guest Blog Post package, Mackenzie Bailey receives credit as the author and makes link-building decisions.

Contact Mackenzie


There are many different types of articles that you can create, and each type is differentiated by its structure and intended purpose. Here are six commonly created types of articles:

  • List posts: List posts are easy to read and, often, easier to skim. Each item included on the list is self-contained, making it easier for readers to select which parts of the post interest them.
  • Cheat-sheets (checklists): Cheat-sheets or checklists are pieces of written content that offer readers high practical value. Often, cheat sheets are gated content, which means readers must provide their email address to access the content.
  • Long explanatory articles: These are blog posts or other pages on your website that dive deeply into one specific topic. Such blog posts may be stand-alone articles or clustered together to cover a topic comprehensively.
  • How-to-articles: How-to-articles explain some process to the reader. Often, how-to-articles use a combination of text, images and videos.
  • Roundup posts: This term most often refers to a roundup of industry experts who share insights or thoughts on a specific topic.
  • Research articles: These are thorough, data-rich articles that offer some new insight to the reader. They usually have a methodology and findings section.

Different article structures are used to accomplish different things. So when you hire Steeped Content to produce an article, the first step is determining what you want to accomplish.

For example, list-style articles are more informal and tend to get shared more on social media. Research shows listicles (list articles) get 2x more shares than any other blog format. Checklists (or cheat sheets) can be delivered as gated content to help build email lists; research and long educational articles can help build site authority.

Look at my portfolio of articles on The Tea Tribe while keeping your unique needs in mind.

Writing over 100,000 words about tea means I have a lot of samples. Head over to The Tea Tribe to explore my writing portfolio.

This is a great question. There are a lot of slimy people out there, so your caution makes sense. I act with integrity, and it’s one of my core personal values.

What stops me from giving a duplicate version of your article to a competitor is self-interest; I strive to do great work for my clients, so they keep doing business with me. Additionally, Google prioritizes original content and can determine if one article is plagiarized from another. If I gave a copy-and-paste version of your article to a competitor, it wouldn’t perform the way it did for you, the original publisher.

If you hire me to write an article, you own the intellectual property once I have been paid in full.

If you hire me to write a 1,000-word guest post, I maintain control over the article, although it resides on your site. You should also rest easy knowing that each of my blog posts, including guest posts, is an original work. Under no circumstances do I plagiarize or post duplicate content.

A graph depicting Click-Through-Rate By Position for the top ten positions on the search engine results page.

When estimating how much a blog post will increase your website's traffic, you need to consider two things.

First, you need to look at your primary keyword search volume. This gives you an indication of how many times a month a specific keyword is searched, indicating total traffic.

Second, you need to estimate where your article is likely to rank on the search engine results page. The table below shows how click-through-rate (CTR) changes based on what position your site achieves in the search engine results page.

Here is an example illustrating how knowing search volume and position helps you estimate your website’s traffic increase. The keyword “Caffeine in green tea” is searched around 4,400 times a month. Let’s say you write a great article on the subject and are lucky enough to achieve the fourth position in Googles’ search engine results page (SERP) for the keyword. 13.6% of 4,400 is 598.4, meaning your website traffic increases by roughly 600 searchers a month. That’s roughly 7,200 additional visitors to your site per year.

When I write a blog post for you, the service includes one round of revisions. A single revision is usually sufficient to address the small alterations you may require before accepting the final product. I offer additional second revisions to clients who want them, billed at my hourly rate of CDN 75 per hour.

The amount of time it takes to create a blog post depends on the topic’s complexity. For example, if I am writing a 1000-word article in a casual tone, structured as a list, and made to engage rather than educate, it typically takes about 4 to 6 hours to create. If I am creating a research-based article designed to educate the reader, it can take 10 to 15 hours of scholarly research, keyword research, writing, on-page optimization, and editing.

I love people who ask this question! It’s a genuinely excellent query. If another website links to you, this is considered an external link to your site.

External link building is the most critical thing you can do for your content, other than writing it. Receiving external links helps your search engine optimization (SEO). The number of websites that link to your article is an important signal to Google and significantly impacts how your website ranks in the search engine results pages (SERPs).

External link building requires the use of specialized search engine optimization tools, like Ahref. Additionally, external link building is not a one-off activity; it requires frequent, ongoing outreach and takes time to implement.

Because of the time, effort and ongoing nature of external link building, I do not offer it to clients who hire me to produce a single blog post in a one-off transaction. However, I do provide external link building services to clients who keep me on a monthly retainer.

This is a good question. Internal links are links from one page on your website to a different page on your website.

Like external link building, internal link building is important for search engine optimization (SEO). Building internal links between your pages makes it easier for Google to index your website. The more pages of your website that Google has in its index, the more likely your web pages will be delivered to searchers.

I offer internal link building services to all clients. For those who hire me to create a one-off, 1000-word article, adding an hour of internal link building is advisable for sites with established blogs. For clients who hire me on retainer, we can include internal link building into the deliverables.

Yes. I can be hired on a monthly retainer to produce blog posts for you. Depending on your budget and your content strategy’s objectives, I can create as many articles as needed each month. Most clients who keep me on retainer ask me to produce between one or two blog posts a month. The fee they pay for my services varies based on the scope of work.

Generally, posting high-quality, long-form articles once a month should be your minimum goal. If you have the resources, like a talented writer on staff or a great content marketer contractor, you should consider publishing high-quality content twice a month or more. As of 2020, 66% of bloggers are posting a few times per month.

You may want to strive for a higher publishing frequency because it creates more content assets, from which you may rank higher in search engines. Additionally, content marketing is, to some degree, a numbers game. According to research conducted by Neil Patel, a marketing guru, companies that have published 400+ pieces of blog content received up to twice the traffic compared to those that have published between 301-400 blog posts.

There is room to experiment with your publishing frequency to determine what works best for you. However, once you decide on your publishing frequency, you should stick with it.

Some clients want to write the article themselves and then hire me to edit it. I’m open to doing this, but I approach this collaboration style with a bit of caution.

The primary reason I approach the arrangement with caution is accountability. If you write, and I edit, and the article does not perform well, I don’t want to be blamed or held accountable for the performance of a piece of content I did not control.

The second, lesser, reason I approach your writing arrangement and me editing with caution is cost. My time working at a digital marketing agency demonstrated how client involvement in creating articles could be more time-consuming. This often means you may get stuck with a bigger bill rather than a smaller one.

Here’s when I think particular people may be well equipped to write their articles. Certain people have deep expertise in one or more specific aspects of the tea industry. For example, you may be an expert in building and managing a tea supply chain or farm-direct trade. In such cases, it makes sense to leverage the expertise you have; it’ll give your content an edge.

In such situations, my role at Steeped Content may be to edit your work, conduct keyword research, write the meta description and alt text. I can also conduct competitive research to determine what pages your content must outrank, and what you can selectively learn or emulate from them.

Keywords are the words and phrases that people type into search engines like Google.

The most common way of categorizing keywords is based on length and specificity. When using this classification method, digital marketers refer to keywords as head terms, short-tail keywords, mid-tail keywords, and long-tail keywords.

  • Head keywords, also called a head term, is a generic keyword with a high search volume and is competitive to rank for.
  • Short-tail keywords are phrases with a couple of words. Short tail keywords are often searched frequently and remain very competitive, making them similar to head terms.
  • Mid-tail keywords are usually three to four words long. They can still be very competitive and reasonably hard to rank for in organic search, but they are more attainable than head terms and short-tail keywords and may therefore be within reach of some brands.
  • Long-tail keywords are often four or five words long. They are highly specific phrases that are searched less frequently than head terms, short tail keywords, or mid-tail keywords.

Everyone who types something into Google has a purpose for their search. This is known as “search intent.” Keywords fall into one of four categories of search intent.

  • Informational: The searcher is looking for information.
  • Navigational: The searcher is looking for something specific.
  • Commercial Investigation: The searcher is looking to take action and weighing options.
  • Transactional: The searcher is looking to make a purchase.

Your question is a good and valid one. The market offers cheaper service providers, but the reason you should select me comes down to the content creation process’s competence and cohesiveness.

I love tea, digital marketing is my profession, and my specialty is content marketing. I know what I’m doing, and in this game of digital marketing, not everyone does.

When you isolate keyword research from writing, you risk giving up the depth, precision and natural language that you can gain using a single expert (like me) for the entire process.

Yes, you can provide me with keyword research that you have conducted in-house. However, in such cases, I like to verify that the keywords selected are the best fit to ensure strong content.

Many factors influence search engine optimization: links, keywords, and content quality are notable ones.

I design articles to incorporate multiple keywords, but more is not always better when it comes to enriching articles with keywords.

Keyword stuffing is when you load a web page with keywords to manipulate a site's ranking in Google search results. Google doesn’t like keyword stuffing because it has a negative user-experience for the reader. The price of keyword stuffing is high: Google may demote or delist your site from its index. The moral of the story is unrestricted keyword use hurts you.

This is the million-dollar question, so kudos to you for asking.

You need to choose keywords that people are searching for and which are relevant to your tea brand. Knowing which keywords to target can be bewildering but can be made simpler if you have a clear understanding of your brand’s purpose and then invest in brand and marketing strategies that support it.

Here’s an illustrative example demonstrating how purpose and strategic marketing documents add clarity to keyword selection. This model adapts Simon Sinek's Golden Circle and uses a hypothetical brand that focuses on tea’s health benefits.

A diagram depicting how you pick what keywords are right for you, which applies The Golden Circle, and providing examples.

Scholarly research, which is also called academic research, consists of rigorous, peer-reviewed articles written by scholars or expert professionals. These articles are then published in credible journals focused on a specific field. Such journals include Nature and Food Chemistry.

The exact sources I use when conducting scholarly research vary, depending on the unique content needs. For example, I turn to papers published in reputable scientific journals for topics related to tea’s health effects. If I’m researching how tea is grown, I turn to textbooks and papers published on the subject. Whatever sources are used, the most important thing is to vet for credibility, identify the key insights, and then paraphrase findings, so the information is accessible to your average person. The evaluation, synthesis, and re-communication of scholarly research is often the most challenging task.

Original research is the findings that result from you conducting experiments and studies. Original research is owned by you and your brand, making your site and brand the primary source.

Google rewards original research, which is why there is considerable value in incorporating it into your content marketing efforts. Original research is easier to promote and generate buzz around; it outperforms most anything else and attracts more links and shares than any other form of content.

However, creating original research requires a considerable amount of work and investment of time. Most tea brands don’t have the budget or skills required to conduct original research, so in reality, drawing from existing academic research is often the more affordable and accessible option.

I have immersed myself in published research on tea and have considerable knowledge in this area, which I draw on when you hire me for scholarly research.

Guest posting involves writing and publishing an article on someone else's website. It’s beneficial to you because you get the content at a discounted price. Equally important, guest postings build inter-linkages between websites. These links make guest posting valuable to you and vital to the tea industry’s broader ecosystem. The benefits of guest posting typically take time to materialize.

An infographic with eight statistics about guest posting, and why it’s important to digital and content marketing, and how brands do it.

Guest posting guidelines specify the tone, style, and required actions to guest authors posting on your site.

Some big tea brands may have guest posting guidelines, but many smaller players don’t. In these cases, an initial conversation between the guest author and the tea company (and a paper trail) is sufficient to bring everyone onto the same page.

If you’re planning to make guest posting part of your content marketing strategy, guidelines are worth developing. I can assist you in making guest posting guidelines that meet the unique needs of your company. If you have any questions, please contact me.

It’s common for people to hire me to create a guest post as our first step in working together. You get to see what I can do in a low-risk setting, and I see what it’s like working with you. I’m always keen to make the partnership mutually beneficial and ensure your happiness. As the author, I decide what outbound links get used; however, I’m happy to explain my logic, so we’re aligned.