Transforming digital and content marketing for tea and coffee companies

Brand Strategy

Brand Strategy

For businesses who want to resonate with their target market, our brand strategy is what you need. Unlike generalist agencies, Steeped Content serves the tea and coffee marker; our expertise ensures your brand is differentiated from competitors.

Today, no leader can afford to neglect branding. With an explosion of brands on the market, differentiating your business with a brand strategy is required for success.

In other sectors, brands can differentiate themselves based on their innovation and unique product lines. In the tea and coffee industry, this is challenging. Many other companies are doing the same thing as you.

This means you need to have something else that sets you apart - a brand strategy.

Package Brand Strategy
Price $2000
Benefit Be unique, memorable, and strategic to your audience.

Strategic brand overview

Brand purpose

Brand plantform

Brand identity prism

Brand positioning

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  1. Book a time here to talk with Mackenzie about your unique requirements, and how this service can meet your needs.
  2. After purchase, Steeped Content will use a questionnaire format to help you efficiently provide the information which ensures the final product is tailored to your particular needs and context.
  3. Receive your brand strategy and review it in a discussion with Steeped Content.

What People Are Saying

“Ability to understand a brand”

“Mackenzie’s ability to understand a brand and its goals is evidenced by the high quality content I have seen her create first hand.”

Braeden Matson-Jones

Editor and Producer, Tea Journey and Tea Biz

Vancouver, Canada

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Frequently Asked Questions

What is a brand strategy?
A brand strategy document specifies the core purpose, unique benefits, recognizable styles, engaging stories, and the ideal consumer responses you wish to evoke.
Why is a brand strategy important?
A brand strategy is important because it helps differentiate you from your competition and makes you more recognizable to customers. It provides a clear purpose for engaging specific customers and how that is done. Having a comprehensive, well-built brand strategy helps you communicate clearly with your desired customers.
What does your brand strategy include?
A brand strategy includes a detailed construction of Kapferer’s Brand Platform and Brand Identity Prism, and an explanation of each component. It also consists of a brand positioning statement, your brand archetype, and your heroes’ journey.
Can you explain Kapferer’s Brand Identity Prism model?
Kapferer's Brand Identity Prism is a model that focuses on aligning how a brand sees itself and how it is perceived by its target market, both of which are important to the branding of a business.
Kapferer’s Brand Identity Prism speaks to the six facets of brand identity: physique, relationship, reflection, personality, culture and self-image. The diagram below shows how I used the model in branding my business, Steeped Content.

Other customers often pair brand communication guidelines with brand strategy and brand identity guidelines.

Mackenzie Bailey

Digital and Content Marketing Strategist

Calgary, Canada

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