Transforming digital and content marketing for tea and coffee companies

Content Marketing Strategy

Content Marketing Strategy

For tea and coffee businesses who want to stay ahead of the competition, our content marketing strategy is what you need. Unlike generalist agencies, Steeped Content specializes in tea and coffee markets, which means you can grow your business with highly relevant expertise.

You need a content marketing strategy to connect with, and grow, your audience.

Every year, new tea and coffee companies emerge and established players consolidate, expanding their market share. If you want your company to endure, you need a content marketing strategy to attract and retain customers.

Attract more customers; get your content marketing strategy now.

Package Content Marketing Strategy
Price $3,500
Benefit Provides a clear direction and plan for how your owned media can put your brand in front of more customers.
Includes Review of past actions
Analysis of present situation
Business goals
Content goals
Content analysis:
-two social channels
Target audience
Competitor research
Content format
Content distribution
Action plan
High level implementation budget
Add To Cart


  1. Book a time here to talk with Mackenzie about your unique requirements, and how this service can meet your needs.
  2. After purchase, Steeped Content will use a questionnaire format to help you efficiently provide the information which ensures the final product is tailored to your particular needs and context.
  3. Receive your brand identity guidelines and review it in a discussion with Steeped Content.

What People Are Saying

"She has helped me so much to improve the search engine optimization of my website, to improve my traffic!"

"I now produce more of the content proven to work for my tea business."

“The content strategy Mackenzie developed for The Tea Practitioner exceeded my expectations. She focused her time on SEO by conducting a site audit, and from there, she helped me fill in missing information, including meta-descriptions. She also identified my top-performing blog posts, so I now produce more of the content proven to work for my tea business. By pinpointing specific keywords related to The Tea Practitioner's content focus, Mackenzie provided me with many highly relevant topics. I have no doubt that these topics will be an essential part of building out my blog and recipe portfolio to gain more traffic and sales.”
Sierra Joseph-Quon

Owner, The Tea Practitioner

Vancouver, Canada

"Content should be a businesses first priority"

“Content should be a business's first priority. It lets you capture emails at scale and grow your business."
Peter Ericson

Founder and CEO, Zeenio1

Grantham, United States

Frequiently asked question

What is a content marketing strategy?
Content marketing focuses on attracting and retaining a defined audience by creating and distributing valuable, relevant, and consistent content. The ultimate goal of a content marketing strategy is to drive profitable customer action; the strategy outlines tactics to achieve this end and focuses most on owned media.
Why is a content marketing strategy important?
Businesses need a content marketing strategy to ensure they are targeting the right people with relevant content that adds value to them. A content marketing strategy improves the connection between your customers and brand, equipping you to sell more products
What is the difference between a digital and content marketing strategy?
A digital marketing strategy is broader than a content marketing strategy, as it takes into account things like pay-per-click (PPC) advertising and analytics. A content marketing strategy is more specific; it defines who your audience is and what types of content you will produce, among other things.

A content marketing strategy is often paired with a marketing strategy, digital strategy and marketing plan.

Mackenzie Bailey

Digital and Content Marketing Strategist

Calgary, Canada

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