Steeped Content's local search engine optimization (SEO) services get your business found.

Local SEO (Beta)

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Local SEO is vital to small businesses that have a physical store presence. The objective of local SEO is to improve website visibility in your target cities; as a local SEO consultant, Steeped Content helps you achieve this.  

Steeped Content's local SEO service offering consists of three phases: 

  1. Local SEO Strategy: This short strategy document specifies your goals, plan of action, and tactics.
  2. Setting Up and Optimizing Google My Business: This step is crucial. If anything's wrong with your Google My Business page, you're less likely to show up on the local map’s results. An example of an action that Steeped Content takes to optimize your Google My Business profile includes pre-populating the Q&A on your listing.
  3. Citation Management: A foundational requirement of a local SEO strategy is citation management; you need to ensure your business information is found on directory sites, and that the information is correct. 
Ongoing Link Building and Reputation Management: Building backlinks is the most challenging aspect of SEO campaigns; it's also a dimension where experience matters, which is why working with Steeped Content is of value to you. Using premium tools and hands-on tactics, Steeped Content will help build your local link profile. By regularly creating Google Posts, such as a What's New Post, Google My Business can also be used to drive traffic to your website, thereby linking local SEO to your website and broader SEO strategy. Contact Mackenzie


Search engine optimization (SEO) is increasing traffic quantity and quality to your website from organic search engine results.

SEO is broad, both as a definition and a practice, and can be broken down into three smaller groupings: technical SEO, on-page SEO, and off-page SEO.

  • Technical SEO involves optimizing your site for crawling and indexing.
  • On-page SEO optimizes individual web pages to rank higher in search engines. It focuses on honing the content and HTML source code of a page, intending to earn more relevant traffic.
  • Off-page SEO, also called “off-site SEO,” encompasses external actions beyond your website, which impact your rankings within search engine results pages (SERPs). In simpler terms, off-page SEO is the actions you take on another site or platform.
An infographic with fifteen statistics about SEO; it defines what on-page SEO, technical SEO, and off-site SEO are, and lists examples.
Good On-Page SEO Bad On-Page SEO

Long, comprehensive articles that cover the topic from many angles.

Short articles with few details and low word count.

Laser-focused content that dives deep into a single subject.

General content that says very little about many different things.

High-quality content which incorporates many semantically related words and phrases.

Spammy pages that repeat the same keyword many times, at the expense of the reader's experience.