
FREQUENTLY ASKED QUESTIONS
-+
What is search engine optimization (SEO), and can you break it down for me?
Search engine optimization (SEO) is increasing traffic quantity and quality to your website from organic search engine results.
SEO is broad, both as a definition and a practice, and can be broken down into three smaller groupings: technical SEO, on-page SEO, and off-page SEO.
- Technical SEO involves optimizing your site for crawling and indexing.
- On-page SEO optimizes individual web pages to rank higher in search engines. It focuses on honing the content and HTML source code of a page, intending to earn more relevant traffic.
- Off-page SEO, also called “off-site SEO,” encompasses external actions beyond your website, which impact your rankings within search engine results pages (SERPs). In simpler terms, off-page SEO is the actions you take on another site or platform.

-+
What is good on-page SEO versus bad on-page SEO?
Good On-Page SEO | Bad On-Page SEO |
Long, comprehensive articles that cover the topic from many angles. |
Short articles with few details and low word count. |
Laser-focused content that dives deep into a single subject. |
General content that says very little about many different things. |
High-quality content which incorporates many semantically related words and phrases. |
Spammy pages that repeat the same keyword many times, at the expense of the reader's experience. |
- Choosing a selection results in a full page refresh.
- Press the space key then arrow keys to make a selection.