Social media marketing (SMM) lets you tell your story, build your sales funnel, and more. Learn more about Steeped Content's SEO services.

Social Media Marketing

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Social media marketing (SMM) is the natural counterbalance to search engine optimization (SEO). Officially, social media does factor into Google's algorithm, however, only to a minimal degree. 

The time consumers spend on social media is considerable; statistics cite that people spend between 2 hours 20 minutes to 3 hours a day on social media. So because your customers are on social networking sites, you should be too.

Community is the most vital aspect of social media. User-generated content (UGC), influencers, and micro-influencer marketing are successful social media marketing tactics because they capture attention. In the majority of cases, SMM should correspond to the top-of-funnel in your content marketing strategy.

At Steeped Content, we're expanding our social media marketing expertise for small businesses; think of us as your freelance social media marketing manager. Social Media Marketing is a beta service offering, and our rates reflect it. 

Steeped Content takes a three-part approach to social media marketing:

  1. Discovery Phase
  2. Social Media Marketing Strategy 
  3. Social Media Marketing Services Execution

Discovery Phase 

The first step in social media marketing is to determine where your business currently is. This includes examining past actions and results and aligning on future goals.

Social Media Marketing Strategy 

This is a single comprehensive document the addresses five pivotal questions:

  • Why do you want to be on social media?
  • Who is your target audience?
  • What are you going to share?
  • Where are you going to share?
  • When are you going to share?

Social Media Marketing Services Execution

The execution of social media marketing services occurs in perpetuity, and has several deliverables each month, requiring regular measurement and reporting. The implementation of social media marketing services may require a combination of cleaning up and optimizing existing social media content, including organic posting, and paid promotion across social networks.

  • Facebook Advertising
  • Instagram Advertising
  • LinkedIn Advertising
  • Pinterest Advertising
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