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Tea Influencers

Influencers are people with clout. They affect their audience’s behavior, and can persuade their audience to purchase products or services within a specific niche. In some cases, the words of a small, credible, relevant influencer can resonate more deeply with a targeted audience than a celebrity endorsement.

Tea influencers can make effective additions to tea brand’s influencer marketing campaigns. Most tea influencers are micro or nano influencers, and as such, they have built trust with their audience within their specific niche, tea. Micro influencers and nano influencers are characterized by their audience’s high degree of trust and engagement.

This article identifies the top 45 tea influencers in the industry, and counts down to the top tea influencer on Instagram. The list includes many tea bloggers on Instagram.

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45. Mackenzie Bailey, steepedcontent

For tea businesses who want to grow, Steeped Content provides the digital marketing insights you need. Because Steeped Content’s expertise specializes in the tea and coffee industry, it's the perfect account for tea entrepreneurs and small business owners to follow.

The combination of Steeped Content’s small following and comprehensive, actionable captions gives you access to bite-sized marketing insight that your competition may not yet have. Follow Steeped Content now.

“I provide tea businesses with marketing knowledge so they can grow.”

Mackenzie Bailey,

Founder of Steeped Content.

Basic Information & Key Metrics

  • Location: Calgary, Alberta, Canada
  • Category of Influencer: Nano Influencer
  • Engagement Rate: 23.75%
  • Followers: 145 :)
  • Profile: steepedcontent

44. Natalie, thelittlebookoftea

For tea enthusiasts who crave inviting tea photos, thelittlebookoftea provides warm feminine photos of tea. Because thelittlebookoftea posts many photos of tea being served in stunning teacups, it’s a wonderful account for those who like indulging in afternoon tea to follow.

Basic Information & Key Metrics

  • Location: Undisclosed
  • Category of Influencer: Nano Influencer
  • Engagement Rate: 11.14%
  • Followers: 1K
  • Profile: thelittlebookoftea

43. Alexandra Craggs, cha.chai.tea

For tea enthusiasts who want nice informal photos of tea, cha.chai.tea provides friendly, unpretentious tea content. Because cha.chai.tea focuses on the everyday experience of drinking tea, it’s a good account for lifestyle tea drinkers to follow.

Basic Information & Key Metrics

  • Location: Undisclosed
  • Category of Influencer: Nano Influencer
  • Engagement Rate: 3.83%
  • Average Likes: 52
  • Followers: 1.4K
  • Profile: cha.chai.tea

42. Brianna,briannadrinkstea

For tea enthusiasts who want aesthetic photos of tea (punctuated with the occasional macaroon), briannadrinkstea provides the posts you need. Those craving simple, feminine tea photos should follow briannadrinkstea.

Basic Information & Key Metrics

  • Location: Australia
  • Category of Influencer: Nano Influencer
  • Engagement Rate: 3.23%
  • Followers: 1.6K
  • Profile: briannadrinkstea

41. Jackie Allen, __jackieallen

For tea enthusiasts who want authentic content, __jackieallen provides fun dynamic photos of tea. Because __jackieallen’s content feels informal, it’s the perfect account for tea enthusiasts seeking relatable content.

Basic Information & Key Metrics

  • Location: Michigan, United States
  • Category of Influencer: Nano Influencer
  • Engagement Rate: 6.93%
  • Followers: 1.7K
  • Profile: __jackieallen

40. Trix Carver, haveateawithme

For tea enthusiasts who crave playful content, haveateawithme provides cheerful tea content with a splash of Disney. Because haveateawithme’s content feels positive, it’s a great account for upbeat tea enthusiasts to follow.

Basic Information & Key Metrics

  • Location: Bristol, United Kingdom
  • Category of Influencer: Nano Influencer
  • Engagement Rate: 14.38%
  • Followers: 1.9K
  • Profile: haveateawithme

39. Laura, teanswaps

For tea lovers who want tea content within its wider context of consumption, teanswaps provides photos of tea and delicacies. Because teanswaps often feature various tea and sweet treats in their photos, it is a good account for tea-loving foodies to follow.

Basic Information & Key Metrics

  • Location: Madrid, Spain
  • Category of Influencer: Nano Influencer
  • Engagement Rate: 6.75%
  • Followers: 1.9K
  • Profile: teanswaps

38. Amy Taylor, taotat

For tea enthusiasts who enjoy tasseomancy, taotat provides content focused on reading tea leaves. Because taotat dovetails into the witch subculture, it’s a great account for such tea lovers to follow.

Basic Information & Key Metrics

  • Location: Hamilton, Ontario, Canada
  • Category of Influencer: Nano Influencer
  • Engagement Rate: 2.6%
  • Followers: 2.4K
  • Profile: taotat

37. Anna Mariani, anna.mariani86

For tea enthusiasts who want tea and lifestyle content, anna.mariani86 provides polished approachable content. Because much of anna.mariani86’s content focuses on how people prepare, experience, and consume tea, it's a great account for inquisitive tea lovers to follow.

Basic Information & Key Metrics

  • Location: Los Angeles, California
  • Category of Influencer: Nano Influencer
  • Engagement Rate: 5.05%
  • Followers: 2.5K
  • Profile: anna.mariani86

36. Rachel Carter, iheartteas

For tea lovers who value wellness, iheartteas provides content about tea and food. Because iheartteas focuses on gut health, it’s a great account for health-conscious tea drinkers to follow.

Basic Information & Key Metrics

  • Location: Chicago, Illinois
  • Category of Influencer: Nano Influencer
  • Engagement Rate: 2.88%
  • Followers: 2.5K
  • Profile: iheartteas

35. Jann McFarlane, teawithjann

For tea enthusiasts who crave kindness and tea, ​​teawithjann provides empathy-driven tea content. Inclusivity underpins much of ​​teawithjann’s content, so it’s a great account for tea lovers craving a warmer world.

Basic Information & Key Metrics

  • Location: Nova Scotia, Canada
  • Category of Influencer: Nano Influencer
  • Engagement Rate: 6.07%
  • Followers: 2.5K
  • Profile: teawithjann

34. Undisclosed, mrsradfad

For tea enthusiasts who value virtue signalling, mrsradfad provides the socially woke prerequisite to a qualified tea commentary. Because mrsradfad focuses on social movements and tea, it's a great account for morally woke tea lovers to follow.

Basic Information & Key Metrics

  • Location: United Kingdom
  • Category of Influencer: Nano Influencer
  • Engagement Rate: 3.53%
  • Followers: 2.7K
  • Profile: mrsradfad

33. Lucinda, spilltheteawithlucy

For tea enthusiasts who want product-centered content, spilltheteawithlucy provides photos and commentary on tea brands’ products. Because this account focuses much discussion on blends, people new to the world of specialty tea should consider following this account.

Basic Information & Key Metrics

  • Location: United Kingdom
  • Category of Influencer: Nano Influencer
  • Engagement Rate: 3.54%
  • Followers: 2.9K
  • Profile: spilltheteawithlucy

32. Char, oolongowl

For tea enthusiasts who want authentic tea photos, oolongowl provides informal tea photos against a traditional playful backdrop. Because of oolongowl’s informality, it’s a great account for tea enthusiasts who want more candid photos in their feed.

Basic Information & Key Metrics

  • Location: Undisclosed
  • Category of Influencer: Nano Influencer
  • Engagement Rate: 2.9%
  • Followers: 3.2K
  • Profile: oolongowl

31. Ashley Arnez, ashlovestea

For tea enthusiasts who value a creative lifestyle, ashlovestea posts content centered around tea and crafting. Because ashlovestea’s content centers around crafting and tea, creative tea lovers should consider following it.

Basic Information & Key Metrics

  • Location: Indianapolis, Indiana, United States
  • Category of Influencer: Nano Influencer
  • Engagement Rate: 5.69%
  • Followers: 3.3K
  • Profile: ashlovestea

30. Michelle, onemoresteep

For tea enthusiasts who want commentary about tea, onemoresteep provides you with recipes and dialogue. Onemoresteep’s captions are rich with personal and tea commentary, making it a great account for social tea lovers to follow.

Basic Information & Key Metrics

  • Location: Vancouver, BC, Canada
  • Category of Influencer: Nano Influencer
  • Engagement Rate: 1.31%
  • Followers: 3.6K
  • Profile: onemoresteep

29. Cindy Jarvis, rosielovestea

For tea enthusiasts who value beautiful photos of tea and delicate treats, rosielovestea provides the beautiful photos you need. Because rosielovestea also has themes of motherhood woven throughout her content, it’s a great account for tea drinking mothers, who appreciate beautiful drinks, to follow.

Basic Information & Key Metrics

  • Location: Undisclosed
  • Category of Influencer: Nano Influencer
  • Engagement Rate: 4%
  • Followers: 3.6K
  • Profile: rosielovestea

28. Teodor Christiansson, theearlgreystory

For tea enthusiasts who want authentic content, theearlgreystory provides tea photos that show its causal context of consumption, with a Dutch flair. Because of the informality and “homeyness” of the content, the theearlgreystory’s content feels like something a tea-loving friend posts.

Basic Information & Key Metrics

  • Location: Malmö, Sweden
  • Category of Influencer: Nano Influencer
  • Engagement Rate: 9.55%
  • Followers: 4.5K
  • Profile: theearlgreystory

27. Stephanie, earlgreyreads

For tea enthusiasts who have a fondness for reading, earlgreyreads provides book commentary and often includes photos of tea. Because earlgreyreads is dedicated to tea and books, it’s the perfect account for those interested in #teandbooks to follow.

Basic Information & Key Metrics

  • Location: Victoria, BC, Canada
  • Category of Influencer: Nano Influencer
  • Engagement Rate: 3.66%
  • Followers: 4.5K
  • Profile: earlgreyreads

26. Kelly Miller, ros_strange

For tea enthusiasts who want sophisticated content about tea, ros_strange provides beautiful photos and terrific commentary about tea. Because ros_strange’s content focuses on aesthetics and tasting commentary, it’s a terrific account for loose leaf tea purists to follow.

Basic Information & Key Metrics

  • Location: Canada
  • Category of Influencer: Nano Influencer
  • Engagement Rate: 5.08%
  • Followers: 4.5K
  • Profile: ros_strange

25. Cody Wade, theoolongdrunk

For tea enthusiasts who love tea tastings, theoolongdrunk provides the content you need. Tea lovers with an appreciation for the beverage’s sensory experience should follow the theoolongdrunk for aesthetic, engaging content, focused on tasting.

Basic Information & Key Metrics

  • Location: Undisclosed
  • Category of Influencer: Nano Influencer
  • Engagement Rate: 3.82%
  • Followers: 4.8K
  • Profile: theoolongdrunk

24. Undisclosed, tea_rebel

For tea enthusiasts who want striking tea photos, tea_rebel provides dynamic photos of tea. Because tea_rebel’s photos are often high-contrast, it’s the perfect account for tea lovers who are looking for something to stand out in their feed.

Basic Information & Key Metrics

  • Location: Undisclosed
  • Category of Influencer: Nano Influencer
  • Engagement Rate: 2.27%
  • Followers: 5.1K
  • Profile: tea_rebel

23. Emma, emmas_tea_pot

For tea lovers who want more authentic and informal content, emmas_tea_pot caters to this niche. Because emmas_tea_pot feels casual, her posts feel like that of a tea drinking friend.

Basic Information & Key Metrics

  • Location: Orlando, Florida, United States
  • Category of Influencer: Nano Influencer
  • Engagement Rate: 5.55%
  • Followers: 5.5k
  • Profile: emmas_tea_pot

22. Marco, steapd_tea

For tea lovers who crave stunning tea photography, Steapd_tea provides the content you need. Because Steapd_tea focuses on capturing leaf quality and the context of tea’s consumption, it’s the perfect account for tea lovers who value quality to follow.

Basic Information & Key Metrics

  • Location: United States of America
  • Category of Influencer: Nano Influencer
  • Engagement Rate: 6.33%
  • Followers: 5.7K
  • Profile: steapd_tea

21. Neysa Valeria, neysavaleria

For tea lovers who appreciate lifestyle content, neysavaleria provides tasteful content featuring tea, home decor, and polished urban settings. Because neysavaleria focuses on tea integration with a sophisticated lifestyle, it's the perfect account for stylish tea lovers to follow.

Basic Information & Key Metrics

  • Location:Indonesia
  • Category of Influencer: Nano Influencer
  • Engagement Rate: NUMBER
  • Followers: 7.7k
  • Profile: neysavaleria

20. Undisclosed, tealoversteaclub

For tea lovers who want an English girl's opinion on a good cuppa, tealoversteaclub provides accessible posts to followers. As the style of the content feels like something a friend would post, it’s easy to trust what she says.

Basic Information & Key Metrics

  • Location: United Kingdom
  • Category of Influencer: Nano Influencer
  • Engagement Rate: NUMBER
  • Followers: 7.8k
  • Profile: tealoversteaclub

19. MaryAnn Rollano, betterwithtea

For tea lovers who want accessible content about tea, betterwithtea provides a uniquely “American” twist. Because betterwithtea posts photos of tea, her dog, and occasionally “American” content, it feels like you’re following your friend’s mom on Instagram (and she’s de facto cool).

Basic Information & Key Metrics

  • Location: United States
  • Category of Influencer: Nano Influencer
  • Engagement Rate: NUMBER
  • Followers: 8.5k
  • Profile: betterwithtea

18. Danielle, teaandmeblog

For tea enthusiasts who want to follow a fellow tea lover on their journey, teaandmeblog provides authentic and accessible tea content. Because teaandmeblog features many daily cups of tea, followers feel like they are sharing in the experience.

Basic Information & Key Metrics

  • Location: Michigan, United States
  • Category of Influencer: Nano Influencer
  • Engagement Rate: NUMBER
  • Followers: 8.5k
  • Profile: teaandmeblog

17. Sara Shacket, tea_happiness

For tea enthusiasts who appreciate nature, tea_happiness provides authentic feeling photos of tea in outdoor settings, through all the seasons. Because tea_happiness posts feature nature, it’s the perfect account for outdoorsy tea lovers to follow.

Basic Information & Key Metrics

  • Location: New York, United States
  • Category of Influencer: Nano Influencer
  • Engagement Rate: NUMBER
  • Followers: 9.2k
  • Profile: tea_happiness

16. Undisclosed, scotlandteadiaries

For afternoon tea lovers who want photos of this European tea ritual, scotlandteadiaries provides content with a Scottish flair. Because scotlandteadiaries often post photos of tea, scones, and other delicacies, it’s a great account for tea-loving foodies to follow.

Basic Information & Key Metrics

  • Location: Scotland
  • Category of Influencer: Nano Influencer
  • Engagement Rate: NUMBER
  • Followers: 9.8k
  • Profile: scotlandteadiaries

15. Jee, ohhowcivilized

For tea and lovers who want simple visual content, ohhowcivilized provides stunning photos of different types of tea. As the account focuses on recipes, it’s the perfect account for aspiring baristas and passionate foodies to follow.

Basic Information & Key Metrics

  • Location: Undisclosed
  • Category of Influencer: Nano Influencer
  • Engagement Rate: NUMBER
  • Followers: 9.8k
  • Profile: ohhowcivilized

14. Undisclosed, tracesofwater

For tea enthusiasts who have an appreciation for creativity, tracesofwater provides stunning floral, watercolour paintings, showcased alongside the teacups that inspired them. Because of tracesofwater focus, it’s perfect for art-loving tea enthusiasts to follow.

Basic Information & Key Metrics

  • Location: Undisclosed
  • Engagement Rate: NUMBER
  • Followers: 10.1K
  • Category of Influencer: Micro influencer
  • Profile: tracesofwater

13. Alexis Siemons, alexissiemons

For tea enthusiasts who appreciate the culinary arts, alexissiemons provides beautiful food and lifestyle content that often features tea. Because alexissiemons’ tea content reflects a broader focus on food and clean living, it’s the perfect account for tea-loving boho foodies to follow.

Basic Information & Key Metrics

  • Location: Undisclosed
  • Category of Influencer: Micro influencer
  • Engagement Rate: NUMBER
  • Followers: 11.1K
  • Profile: alexissiemons

12. Undisclosed, Chasingtea_

For tea enthusiasts who want “traditional” tea content, Chasingtea_ offers a beautiful Chinese flair. Because many of Chasingtea_’s photos feature tranquil outdoor photos, this is a great account for tea purists to follow.

Basic Information & Key Metrics

  • Location: Undisclosed
  • Category of Influencer: Micro influencer
  • Engagement Rate: NUMBER
  • Followers: 11.6k
  • Profile: chasingtea_

11. Ashita Agrawal, miniaturefoodiee

For tea enthusiasts who want international tea content, miniaturefoodiee provides content with an Indian twist. Because this account offers a southeast Asian flair, it’s the perfect account for cosmopolitan tea lovers to follow.

Basic Information & Key Metrics

  • Location: Undisclosed
  • Category of Influencer: Micro influencer
  • Engagement Rate: NUMBER
  • Followers: 11.7k
  • Profile: miniaturefoodiee

10. Stephanie, teajournal

For tea enthusiasts who want wholesome content about tea, teajournal provides homey, aesthetically beautiful photos. Because teajournal captures the experience of drinking tea in an accessible style, it's the perfect account for tea lovers to follow.

Basic Information & Key Metrics

  • Location: Undisclosed
  • Engagement Rate: NUMBER
  • Category of Influencer: Micro influencer
  • Followers: 12.6k
  • Profile: teajournal

9. Nazanin, teathoughts

For tea enthusiasts who want authentic content showcasing great products, teathoughts provides what you need. Because teathoughts features a range of novelty products, it’s a great account for tea drinkers to follow who value lifestyle paraphernalia.

Basic Information & Key Metrics

  • Location: Undisclosed
  • Engagement Rate: NUMBER
  • Category of Influencer: Micro influencer
  • Followers: 13.2k
  • Profile: teathoughts

8. Ryan Jones, bibliovirgo

For tea enthusiasts who love books, bibliovirgo provides authentic, homey content featuring books. Because this account intermingles posts about books with tea and coffee, it’s a great account for tea-loving bookworms to follow.

Basic Information & Key Metrics

  • Location: Undisclosed
  • Engagement Rate: NUMBER
  • Followers: 13.7k
  • Category of Influencer: Micro influencer
  • Profile: bibliovirgo

7. Nicole Wilson, teaformeplease

For tea enthusiasts who appreciate commentary and educational content about tea, teaformeplease provides bite-sized pieces of information. Because Nicole’s Instagram content addresses many of the same subjects as her blog, she offers followers tea-related content according to their preference. It’s the perfect account to follow if you want to learn more about tea.

Key Metrics

  • Location: Undisclosed
  • Engagement Rate: 1.80%
  • Followers: 15k
  • Category of Influencer: Micro influencer
  • Profile: teaformeplease

6. Lu Ann Pannunzio, teaaholic

For tea enthusiasts who want to be inspired by tea and delicacies, teaaholic provides photos of tea and treats that will satisfy the eye (and stomach!). Because teaaholic focuses on recipes, it's a perfect account for tea loving foodies to follow.

Basic Information & Key Metrics

  • Location: Undisclosed
  • Engagement Rate: 1.83%
  • Followers: 15.2k
  • Category of Influencer: Micro influencer
  • Profile: teaaholic

5. Deirdre Deprettere, cupofteatravel

For travel enthusiasts who love tea, cupofteatravel provides authentic content about tea at its origin. Because this account has content about growing, plucking, processing, and drinking tea, it’s a great account for tea enthusiasts with a love for travel.

Basic Information & Key Metrics

  • Location: Undisclosed
  • Engagement Rate: 1.32%
  • Followers: 15.3k
  • Category of Influencer: Micro influencer
  • Profile: cupofteatravel

4. Eileen Donaghey, afternoontealondon

For tea enthusiasts who love afternoon tea, afternoontealondon provides content about this iconic tea ritual. This account focuses exclusively on afternoon tea in London, providing followers with an authentically British voice on afternoon tea.

Basic Information & Key Metrics

  • Location: London, England
  • Engagement Rate: 2.45%
  • Followers: 18.7k
  • Category of Influencer: Micro influencer
  • Profile: afternoontealondon

3. Marcel Karcher, tea.log

For tea lovers who want more “Eastern” photos of tea and teaware, tea.log provides stunning “down to earth” photos of tea and traditional teaware. Because tea.log features heritage-rich photos of Yixing teapots and gaiwans, this is the perfect account for tea purists to follow.

Basic Information & Key Metrics

  • Location: Undisclosed
  • Engagement Rate: 3.32%
  • Followers: 22.5k
  • Category of Influencer: Micro influencer
  • Profile: tea.log

2. Elaine, eggplant_diary

For tea lovers who want thoughtful, moody photos of tea and food, the eggplant_diary provides tranquil and enticing photos. Because Eggplant_diary connects tea to its broader consumption context, it’s perfect for foodies to follow.

Basic Information & Key Metrics

  • Category of Influencer: Micro influencer
  • Location: California, United States
  • Engagement Rate: 3.72%
  • Followers: 26k
  • Profile: eggplant_diary

1. Undisclosed, tea.from.above

For tea lovers who want unique photos of teacups, tea.from.above provides distinctive aerial photos of tea. Because of the consistent photography style, quintessentially “British” feel, and wide range of beautiful tea arrangements, tea.from.above is the perfect account for those who love afternoon tea.

Basic Information & Key Metrics

  • Influencer Classification: Micro influencer
  • Engagement Rate: 5.88%
  • Followers: 28.8k
  • Profile: tea.from.above

Research Findings and Key Statistics

Findings

Steeped Content discovered a slight negative correlation (-0.04) between having a blog and having an Instagram following; the relationship is not statistically significant. Having a tea blog doesn't make you a de facto tea influencer on social media platforms, such as Instagram.

However, blog traffic volume had a slight positive correlation (0.08) on the size of one's Instagram following. The audience and credibility you build on one platform (e.g., blog), may, to varying degrees, transfer to other platforms (e.g., Instagram).

A combination of clear calls to action on blogs (e.g., Follow me on Instagram now) and effectively scaling content (e.g., use more blog post content on Instagram) can strengthen the correlation between blogging and Instagram influence.

Statistics
  1. 69% of tea influencers on Instagram are nano influencers (1K-10K followers); 31% of tea influencers are micro influencers (10K-50K followers)

  2. 16% of tea influencers on Instagram have 2K followers or fewer.

  3. 57% of the top 45 tea influencers have a blog.

  4. 18% of tea influencers combine their focus on tea with other interests (e.g. reading, crafting, travel).

Do you want to sell more coffee and tea?

Hi, I'm Mackenzie Bailey. I help tea and coffee businesses grow. My only question is will it be yours?

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About Mackenzie Bailey

She is the founder of Steeped Content. She's the go-to marketing expert in the tea and coffee sector. Industry veterans call Mackenzie "a fresh source of new ideas," and clients say she goes "above and beyond." 

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Do you want to sell more coffee and tea?

Hi, I'm Mackenzie Bailey. I help tea and coffee businesses grow. My only question is will it be yours?

View Services

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