Transforming digital and content marketing for tea and coffee companies

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Identify improvements for your website so your tea or coffee company gains visibility online.

“We need to create a role for marketing that creates a desire on the part of people to enjoy finer quality tea.”

Dan Bolton

Editor and Producer, Tea Journey and Tea Biz

Winnipeg, Canada

Tea and Coffee Companies Depend on Steeped Content

“There’s just so much I can say about Mackenzie and her wonderful work in tea marketing.”

Sierra Joseph-Quon

Owner, The Tea Practitioner

Toronto, Canada

Frequently Asked Questions

What is content marketing, and how does investing in it benefit my business?

Content marketing creates and shares online material that does not explicitly promote your brand but rather stimulates interest in your products or services.

Content marketing can take many forms, such as videos, blogs, infographics, and social media posts. Aligning your content marketing with your target segment can improve your website's visibility, traffic, and sales.

Even small investments in carefully crafted content can drive better ROI from scarce marketing funds. In general, content marketing costs 62% less than traditional marketing and generates about three times as many leads.

How does content marketing fit into the broader digital marketing landscape?

Digital marketing is complex and has many dimensions. Brands spend time and money trying to leverage it effectively.

Digital marketing uses the internet or mobile devices to promote products or services; it uses social media, search engines, display advertising, and other channels to reach consumers.

People tend to view digital marketing through the lens of categories (e.g., pay-per-click advertising), channels (e.g., email), or platforms (e.g., Instagram).

Such lenses make it easier to set tactical goals. But connecting each dimension of digital marketing in a cohesive experience can become challenging.

Content marketing addresses the need for cohesion. You align your marketing efforts around specific goals and objectives. To meet your goals and objectives, you create and share particular material (e.g., images, blogs, videos, podcasts, newsletters).

The creation and distribution of content fall into four categories:

1. Owned media (e.g., your website, email list)

2. Earned media (e.g., search engine optimization, digital PR)

3. Paid media (e.g., pay-per-click advertising)

4. Shared media (e.g., social media marketing)

Brands can construct a clear, comprehensive path to their goal by focusing on media type (e.g., images, blogs, videos, podcasts, newsletters) and category (i.e., owned, earned, paid, shared).

What are the essential content marketing building blocks?

Constructing effective content marketing requires "different building blocks." You need five foundational building blocks - blogs, infographics, videos, email newsletters, and podcasts.

1. Blogs, or articles, are the standard building blocks of web content. Topics covered may be timely or evergreen, which determines their longevity.

2. Infographics are visual assets; they are easy to embed, scan, and share. Infographics can increase traffic and links and improve user experience.

3. Video is the most compelling content format; it's effective at driving conversions. Videos should show expertise, build trust, and tell stories.

4. Email newsletters are outbound content, and they should always link to blog posts. Contacting people by email requires trust, enticement, and care.

5. Podcasts are content distilled into audio form. They are often more powerful than text-based content but less potent than video.

Great content is a versatile building block for your business, and it can transform from one form to another.

Do you write for clients other than tea and coffee companies?

Yes, you can use my digital and content marketing services if you're not in the tea or coffee industry.

Some of my experience includes serving IT companies, professional service providers, ornithologists, and custom fabricators.

Because I have successfully served a wide range of businesses, you can feel confident I can help you, too.

“Captures what our organization is about”

"Mackenzie creates content that captures what our organization is about better than anyone ever has before."

Matt Dryfhout

Founder & CEO, Scout Technology Guides

Vancouver, Canada

How Steeped Content Builds Your Revenue

1. Help You Get Found Online

Content marketing and search engine optimization (SEO) help you get found online.

“Mackenzie’s on-page optimizations increased my organic traffic by 37%”

Nicole Wilson, Tea For Me Please

2. Grow Your Audience

Expand your customer base using social media and email marketing to grow your audience.

“Content should be a business's first priority. It lets you capture emails at scale and grow your business”

Peter Ericson, Zeen101

3. Sell More Products

Sell more products using pay-per-click advertising, promotional emails, and optimized product pages.

“I witnessed Mackenzie's ability to drive CPA down below target and industry benchmarks.”

Braeden Matson-Jones, Refine Labs

“Mackenzie instantly understood my business”

"Mackenzie instantly understood my business's strengths, shortcomings, and opportunities during my free consultation. I liked how she spoke, and I liked how she listened. She’s someone I want to work with."

Amy Dubin-Nath,

Owner, Janam Indian Tea

Columbus, United States

Grow Your Tea Or Coffee Business Now

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Success Stories

Content Marketing Strategy

The Tea Practitioner used the Content Marketing Strategy Steeped Content produced to inform marketing efforts.

Educational Blog Post

Steeped Content's educational blog post become the top performing article on Tea Journey magazine, an industry cult classic. Traffic to the blog post increased by 70%.

On Page SEO

Nicole Wilson's blog post traffic increased by 37% due to Steeped Content's on-page optimizations.

“I now produce more of the content proven to work for my tea business.”

“The content strategy Mackenzie developed for The Tea Practitioner exceeded my expectations. She focused her time on SEO by conducting a site audit, and from there, she helped me fill in missing information, including meta-descriptions. She also identified my top-performing blog posts, so I now produce more of the content proven to work for my tea business. By pinpointing specific keywords related to The Tea Practitioner's content focus, Mackenzie provided me with many highly relevant topics. I have no doubt these topics will be an essential part of building out my blog and recipe portfolio to gain more traffic and sales.”

Sierra Joseph-Quon

The Tea Practitioner

Toronto, Canada

Sharpen Your Marketing By Gaining Insights To Grow Your Business

“Tea is a value-added commodity. To bring change to the industry, we need to sharpen up our marketing.

Ashmit Patel,

Founder at Ahista Tea

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