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“We need to create a role for marketing that creates a desire on the part of people to enjoy finer quality tea.”
Tea and Coffee Companies Depend on Steeped Content
"I wish I could just put Mackenzie in my pocket and carry her around with me at work."
“There’s just so much I can say about Mackenzie and her wonderful work in tea marketing.”
Frequently Asked Questions
Content marketing creates and shares online material that does not explicitly promote your brand but rather stimulates interest in your products or services.
Content marketing can take many forms, such as videos, blogs, infographics, and social media posts. Aligning your content marketing with your target segment can improve your website's visibility, traffic, and sales.
Even small investments in carefully crafted content can drive better ROI from scarce marketing funds. In general, content marketing costs 62% less than traditional marketing and generates about three times as many leads.
Digital marketing is complex and has many dimensions. Brands spend time and money trying to leverage it effectively.
Digital marketing uses the internet or mobile devices to promote products or services; it uses social media, search engines, display advertising, and other channels to reach consumers.
People tend to view digital marketing through the lens of categories (e.g., pay-per-click advertising), channels (e.g., email), or platforms (e.g., Instagram).
Such lenses make it easier to set tactical goals. But connecting each dimension of digital marketing in a cohesive experience can become challenging.
Content marketing addresses the need for cohesion. You align your marketing efforts around specific goals and objectives. To meet your goals and objectives, you create and share particular material (e.g., images, blogs, videos, podcasts, newsletters).
The creation and distribution of content fall into four categories:
1. Owned media (e.g., your website, email list)
2. Earned media (e.g., search engine optimization, digital PR)
3. Paid media (e.g., pay-per-click advertising)
4. Shared media (e.g., social media marketing)
Brands can construct a clear, comprehensive path to their goal by focusing on media type (e.g., images, blogs, videos, podcasts, newsletters) and category (i.e., owned, earned, paid, shared).
Constructing effective content marketing requires "different building blocks." You need five foundational building blocks - blogs, infographics, videos, email newsletters, and podcasts.
1. Blogs, or articles, are the standard building blocks of web content. Topics covered may be timely or evergreen, which determines their longevity.
2. Infographics are visual assets; they are easy to embed, scan, and share. Infographics can increase traffic and links and improve user experience.
3. Video is the most compelling content format; it's effective at driving conversions. Videos should show expertise, build trust, and tell stories.
4. Email newsletters are outbound content, and they should always link to blog posts. Contacting people by email requires trust, enticement, and care.
5. Podcasts are content distilled into audio form. They are often more powerful than text-based content but less potent than video.
Great content is a versatile building block for your business, and it can transform from one form to another.
Yes, you can use my digital and content marketing services if you're not in the tea or coffee industry.
Some of my experience includes serving IT companies, tree care businesses, and professional service providers.
Because I have successfully served a wide range of businesses, you can feel confident I can help you, too.
How Steeped Content Builds Your Revenue
1. Help You Get Found Online
Content marketing and search engine optimization (SEO) help you get found online.
2. Grow Your Audience
Expand your customer base using social media and email marketing to grow your audience.
3. Sell More Products
Sell more products using pay-per-click advertising, promotional emails, and optimized product pages.
“Mackenzie instantly understood my business”
"Mackenzie instantly understood my business's strengths, shortcomings, and opportunities during my free consultation. I liked how she spoke, and I liked how she listened. She’s someone I want to work with."
The Tea Practitioner used the Content Marketing Strategy Steeped Content produced to inform marketing efforts.
Steeped Content's educational blog post become the top performing article on Tea Journey magazine, an industry cult classic. Traffic to the blog post increased by 70%.
“I now produce more of the content proven to work for my tea business.”
“The content strategy Mackenzie developed for The Tea Practitioner exceeded my expectations. She focused her time on SEO by conducting a site audit, and from there, she helped me fill in missing information, including meta-descriptions. She also identified my top-performing blog posts, so I now produce more of the content proven to work for my tea business. By pinpointing specific keywords related to The Tea Practitioner's content focus, Mackenzie provided me with many highly relevant topics. I have no doubt these topics will be an essential part of building out my blog and recipe portfolio to gain more traffic and sales.”