Understand Marketing Essentials
Understanding essentials sets you up to successfully market your tea or coffee brand.
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Marketing Tactics
This article dives deep into all the marketing tactics you need to know. Read more now.
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Marketing Strategy
This article offers readers an understanding of what a marketing strategy is, why it's important, and what it includes. Click to read more.
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Marketing Coffee
Marketing is a core business function; it promotes consumers buying your products. The foundational aspects of effective marketing addresses your p...
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Marketing Tea
For tea businesses who want to excel at marketing tea, this article gives you everything you need to build a strong foundation. Read more now.
Know The Market
Building a successful tea or coffee brand requires understanding your market and industry.
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Coffee Trends
Consumer Trends
Product Purity And Sustainability
Product Purity
Product purity is a stable trend in the food and beverage industry, and movement...
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Coffee Market
Global Coffee Market Overview
Coffee is the third most widely consumed beverage, globally, after water and tea.
Coffee is a multi-billion-dollar in...
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Tea Supply Chain
What Is The Supply Chain?
Supply chain is like nature; it is all around us.
A supply chain refers to the sequence of processes involved in producin...
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Tea Market Segmentation
Market segmentation of tea occurs based on type, packaging, and distribution channel.
By Type: The market is divided into green tea, black tea, o...
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Tea Market
Global Tea Market Overview
Tea is the most widely consumed beverage in the world, after water. Rising tea demand is a significant component of the ...
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Tea Industry
The tea industry reflects all the actors (e.g., businesses, NGOs) involved in producing tea. The tea market reflects the interaction of buyers and ...
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Tea Industry Statistics
General Tea Facts And Statistics
There are over 1000 varieties of tea, classified as white, green, oolong, and black.
General Tea Facts And Stati...
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Newest Tea Innovations
Diffusion of Innovation in the Tea Industry
Diffusion of innovation accounts for how new innovations in tea spread within a market.
The tea mark...
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Kenyan Tea Market
Overview Of The Kenyan Tea Market
Kenya is the third-largest exporter of tea globally, after China and Sri Lanka, and the largest exporter of black...
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Dropshipping Tea
What Is Dropshipping?
Dropshipping is a method of order fulfilment in which a store doesn’t keep the products they sell in stock. The seller doesn’...
Get Found Online
Potential customers need to find you first. This collection of articles explores how people can find your tea or coffee brand online.
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Tea Podcasts
Podcasting is growing in popularity within the tea market, and as a result, many brands and thought leaders have started a podcast. This reflects a...
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Tea Influencers
Influencers are people with clout. They affect their audience’s behavior, and can persuade their audience to purchase products or services within a...
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Tea Blogs
Great tea blogs exist dedicated to educating, entertaining, and inspiring people in their love of tea. In this blog post we rank the top 35 tea blo...
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Digital Marketing For Cafes
Digital marketing for cafes is important to drive sales and grow your customer base. Find out what you need to know by reading more now.
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Coffee Podcasts
68% of Americans listen to podcasts online each month.
This list of podcasts identifies the 30 best podcasts about coffee; it reflects some of the ...
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Coffee Blogs
For those looking for the best coffee bloggers, this article highlights the 10 best blogs run by coffee lovers. The best coffee company blogs are d...
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Coffee Influencers
Social media influencers are people who affect their audience’s behaviour; they can persuade their audience to purchase products or services. Often...
Connect With Your Audience
Before potential customers purchase from you, they need to feel connected to your brand; they must like and trust you. Explore the different tactics and channels your tea or coffee brand can use to connect with your audience.
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Tea Packaging
Packaging is a critical component of marketing tea, for whichever tea market segment a brand targets.
Well-crafted packaging is equally important ...
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Coffee Packaging
Types of Coffee Packaging
Brands can distinguish their products with effective design and branding by having the best coffee packaging. Choosing t...
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Sustainable Tea Packaging
This list highlights ten innovative tea brands that invest in sustainable tea packaging. Read more now.
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Sustainable Tea Brands
This article highlights tea brands that commit to the triple bottom line - people, planet, and profit.
Adagio Teas
Bigelow Tea
Choice Organic
Cli...
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How To Become An Influencer
See how I can help your tea or coffee business sell more products.
Strategy: Get a clear direction with insightful marketing and branding stra...
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Ebooks
eBooks are long-form content that can position your brand as an authority on a topic. Well-designed eBooks effectively manage a balance of visuals ...
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Coffee Instagram Posts
Instagram has 146M posts tagged #coffee; this dwarfs #tea which has 37.5M posts. With millions of posts to compete with, it's strategically valuabl...
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Best Tea Packaging
Blume
Celestial Seasonings
Cha Cha Matcha
Harney & Sons
Kusmi Tea
La Fidelia
Malou Tea Atelier
Mariage Freres
Mei Leaf
Melez Tea
Mighty Leaf
N...
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Coffee Shop Branding
If you're a small independent coffee shop, branding is an important component of growing your small business. As a business owner, you should consi...
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Branding Coffee and Tea
Starbucks and Black Rifle Coffee are more than the coffee they sell. Likewise, Twinings and Lipton are brands that are more than the tea they sell....
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Branding
What Is A Brand?
A brand is a set of mental associations, held by the consumer, which adds to the perceived value of a product or service. These as...
Sell More Products
Explore the tactics you can use to sell more tea or coffee.
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Tea Ads
Tea ads promote product sales, and are designed to stimulate demand and consumer interest.
The elements in tea ads differ based on the medium used...
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Coffee Ads
Coffee ads drive product sales, growing coffee brands.
Coffee ads increase brand awareness and recall, which is valuable because consumers often c...
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Tea Newsletters
Tea newsletters are a key part of an email marketing strategy. By making tea emails highly relevant, consumers gain a connection to their favourite...
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Tea Affiliate Marketing
Affiliate Marketing
Affiliate marketing is the process by which an individual, an affiliate, promotes the products or services of a company. The t...
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Growing Your Email List
(12 Actionable Tactics Beyond Your Website)
Acquiring emails beyond your website can be a profitable investment if you have a strong conversion fun...
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Coffee Newsletters
Coffee emails are highly relevant; consumers gain a connection to their favorite products, and brands gain a connection to consumers. This article ...
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Best Tea Websites
Adagio Teas
Amoda Tea
Camellia Sinensis
DAVIDsTEA
Firebelly Tea
Genuine Tea
Harney & Sons
Ikaati
Matcha Kari
Mighty Leaf
Millennia Tea
O5 Rare...
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Coffee Affiliate Programs
Affiliate Marketing
Affiliate marketing is the process by which an individual, an affiliate, promotes the products or services of a company. The a...
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Best Coffee Websites
49th Parallel Coffee
Black Oak Coffee Roasters
Black Rifle Coffee
Blk & Bold
Blue Bottle Coffee
Blue Coffee Box
Blue Tokai Coffee Roasters
Bon...
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Email Newsletters
Email is a proven technology. It has existed since the 1980s, and email marketing has stood the test of time. Investing in a strong newsletter and ...
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Influencer Marketing
What Is An Influencer?
Influencers are consumers who promote products to their followers on social media. An influencer has the power to affect th...
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Email Marketing
Email Marketing Foundations
What Is Email Marketing?
Email marketing is a type of permission-based marketing that sends a commercial message using...
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