Brand Identity Guidelines
For tea and coffee businesses who want to be consistently recognized by their target market, our brand identity guidelines are what you need. Steeped Content’s expertise equips you to visually connect with your target market and differentiate your brand from competitors.
If your tea or coffee company doesn't have a clear, memorable and distinct brand, you're going to be forgotten.
Tea and coffee companies face relatively low barriers to entry, so your brand is constantly threatened by new and emerging competitors. Branding is more important, not less, in a competitive commodity market.
To be remembered by your target market, you need a crystal clear brand.
Get clear in the minds of your target market today. Buy your brand identity guidelines now.
- Become consistent in your visual style.
- Strategic brand overview
- Logo usage guidelines (does not include logo development)
- Color palette
- Typography guidelines
- Do's and don'ts
- Implementation recommendations
“Other customers often pair brand identity guidelines with brand strategy and brand communication guidelines."
- Book a time here to talk with Mackenzie about your unique requirements, and how this service can meet your needs.
- After purchase, Steeped Content will use a questionnaire format to help you efficiently provide the information which ensures the final product is tailored to your particular needs and context.
- Receive your brand identity guidelines and review it in a discussion with Steeped Content.
It’s your turn. Try this Brand Identity Guidelines service for yourself.
Frequently Asked Questions
Brand identity is the aspects of your brand's uniqueness and value that make it different from other companies. Visual brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
A strong brand identity comes from having clear core beliefs and strong values; it’s how vibrant brands are able to create cult loyalty. A strong brand identity enables companies to position themselves advantageously in the market.
Establishing your brand identity requires taking stock of your brand core, audience, value proposition, and competition. It requires creating a logo and visual identity, and consistently bringing it to life on channels.
Brand identity guidelines are written manuals explaining brand use internally and externally. It includes logo usage (e.g., coloring, placement), typography, color, and, in some cases, brand voice guidelines.
The Brand Identity Guidelines Mackenzie made for the Tea Biz Portal saved me time working with other design contractors and website developers. The document lets me quickly publish branded content on social media because I never had to think about what colors or fonts to use; everything was straightforward.