Brand identity guidelines are short documents that outline logo usage, colour palates, and typography. Our Brand Strategy package is designed to complement your existing brand identity guideline by providing more insight into brand application.
When you purchase the Brand Strategy package, it includes the following features and benefits:
- Brand Personality, so you know how to convey your brand to customers.
- Brand Platform Model, articulating your brand identity and positioning.
- Brand Identity Prism, allowing you to visualize the touchpoints, relationships and intangible value your brand brings to customers.
- Brand Voice Guidelines, specifying how to speak and write in a consistent voice.