For businesses who want to resonate with their target market, our brand strategy is what you need. Unlike generalist agencies, Steeped Content serves the tea and coffee market; our expertise ensures your brand is differentiated from competitors.
Today, no leader can afford to neglect branding. With an explosion of brands on the market, differentiating your business with a brand strategy is required for success.
In other sectors, brands can differentiate themselves based on their innovation and unique product lines. In the tea and coffee industry, this is challenging. Many other companies are doing the same thing as you.
This means you need to have something else that sets you apart - a brand strategy.
Get clear in the minds of your target market today. Buy a brand strategy right now.
Be unique, memorable, and strategic to your audience.
Strategic brand overview
Brand identity prism
- Book a time here to talk with Mackenzie about your unique requirements, and how this service can meet your needs.
- After purchase, Steeped Content will use a questionnaire format to help you efficiently provide the information which ensures the final product is tailored to your particular needs and context.
- Receive your brand strategy and review it in a discussion with Steeped Content.
It’s your turn. Try this Brand Strategy service for yourself.
Frequently Asked Questions
A brand strategy document specifies the core purpose, unique benefits, recognizable styles, engaging stories, and the ideal consumer responses you wish to evoke.
A brand strategy is important because it helps differentiate you from your competition and makes you more recognizable to customers. It provides a clear purpose for engaging specific customers and how that is done. Having a comprehensive, well-built brand strategy helps you communicate clearly with your desired customers.
Brand positioning positions your brand in the mind of your customers within your target segment; it enables you to occupy a particular place in the market. Brand positioning is articulated with a statement and implemented by coordinating many components (e.g., brand assets, domain name, brand personality).
Kapferer's Brand Identity Prism is a model that focuses on aligning how a brand sees itself and how it is perceived by its target market, both of which are important to the branding of a business.
Kapferer’s Brand Identity Prism speaks to the six facets of brand identity: physique, relationship, reflection, personality, culture and self-image. The diagram below shows how I used the model in branding my business, Steeped Content.