Mackenzie's creative thinking skills are outstanding!

For context, I was invited to supply tea for the Grand Rapids Ballet's event, Tea With Clara. I consulted Mackenzie about how to make the most out of this collaboration.

Mackenzie displayed remarkable ingenuity. She suggested a thematic alignment between BuchuVida's tea and the Nutcracker ballet. Mack proposed designing teas based on key characters like Clara, the Nutcracker, and Mouse King. Custom labels featuring the characters ensured the teas were exclusive and attractive for the event.

Mackenzie also proposes some ingenious ideas to use QR codes to drive product sales. These codes, when scanned, would lead customers directly to a cart featuring their chosen Nutcracker-themed tea.

Mackenzie suggested that BuchuVida could use QR codes as stickers on our display products or have them printed on business cards and cup sleeves to be served at events. If a teacup and saucer were used, the QR code business card could be placed on the saucer. Alternatively, if paper cups were used, cup sleeves with the QR code could be used. The versatility of placing these QR codes allows for more engagement.

Mackenzie's creativity enriched BuchuVida's collaboration. She introduced an innovative and interactive layer to BuchuVida's presence at the event. Steeped Content's concepts were unique and practical. They were things that I wouldn't have thought of myself.