SEO is critical to your business's long-term success. Learn more about Steeped Content's SEO services.

SEO Strategy

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SEO is ever-evolving, which is why it is helpful to have access to an expert. Steeped Content's fully managed eCommerce SEO service consists of three phases: 

  1. Technical SEO Audit 
  2. Benchmarking & Segmentation
  3. Ongoing Marketing

Technical SEO Audit 

The first step is to conduct a technical SEO audit of your business's website to articulate and address most of the current on-page SEO issues. This is an important step because the existing problems may impede your eCommerce site from stronger performance in the search engine results page (SERPS).

Steeped Content's Technical eCommerce Audits evaluate and fix the following:

  • Meta Issues: Duplicate or missing descriptions or page titles.
  • Content Issues: Thin or duplicate content, topical issues, duplicate headers.
  • Link Issues: Broken links, missing anchor text, and alt texts.
  • Image Issues: Large issues, missing title, ALT text.

Benchmarking & Segmentation 

The objective of the benchmarking and segmentation phase of the eCommerce SEO Strategy is to identify who your audience is and how they interact with your site. This analysis lets us better understand which queries are most likely being performed by searchers closer to purchasing.

  • Segmentation of Audience: Research and analysis of target demographics.
  • Search Intent: Analysis of search and decision-making process.
  • Keyword Research: Keyword planning and analysis, and identifying the best keywords to target.
  • Content Ideation: Analysis of your website's top-performing content and competitive research for content topics.
  • Conversion Rates (Beta): Historical data analysis, implementation of best practices, identify fears and uncertainties to improve conversions.

Ongoing Marketing

This third phase of eCommerce SEO Strategy is designed to grow your website's authority score, improving your site’s ranking for relevant keywords and, ultimately, drive targeted traffic. On a monthly basis, Steeped Content will take the following steps to improve rankings and grow your bottom line: 

  • Content Development: Content rewrites, product page copywriting. Content for your blog may include in-depth articles, infographics, how-to articles and influencer interviews.
  • Digital PR: Manual and highly-targeted outreach to bloggers, webmasters and journalists to generate backlinks and brand mentions.
  • Ongoing Technical Site Audits: Examining for errors, broken links, duplicate content and other on-page ranking factors.
  • Monthly Reporting: See how your e-commerce site performs over time. 
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Keywords are the words and phrases that people type into search engines like Google.

The most common way of categorizing keywords is based on length and specificity. When using this classification method, digital marketers refer to keywords as head terms, short-tail keywords, mid-tail keywords, and long-tail keywords.

  • Head keywords, also called a head term, is a generic keyword with a high search volume and is competitive to rank for.
  • Short-tail keywords are phrases with a couple of words. Short tail keywords are often searched frequently and remain very competitive, making them similar to head terms.
  • Mid-tail keywords are usually three to four words long. They can still be very competitive and reasonably hard to rank for in organic search, but they are more attainable than head terms and short-tail keywords and may therefore be within reach of some brands.
  • Long-tail keywords are often four or five words long. They are highly specific phrases that are searched less frequently than head terms, short tail keywords, or mid-tail keywords.

Everyone who types something into Google has a purpose for their search. This is known as “search intent.” Keywords fall into one of four categories of search intent.

  • Informational: The searcher is looking for information.
  • Navigational: The searcher is looking for something specific.
  • Commercial Investigation: The searcher is looking to take action and weighing options.
  • Transactional: The searcher is looking to make a purchase.

Yes, you can provide me with keyword research that you have conducted in-house. However, in such cases, I like to verify that the keywords selected are the best fit to ensure strong content.

Many factors influence search engine optimization: links, keywords, and content quality are notable ones.

I design articles to incorporate multiple keywords, but more is not always better when it comes to enriching articles with keywords.

Keyword stuffing is when you load a web page with keywords to manipulate a site's ranking in Google search results. Google doesn’t like keyword stuffing because it has a negative user-experience for the reader. The price of keyword stuffing is high: Google may demote or delist your site from its index. The moral of the story is unrestricted keyword use hurts you.

This is the million-dollar question, so kudos to you for asking.

You need to choose keywords that people are searching for and which are relevant to your tea brand. Knowing which keywords to target can be bewildering but can be made simpler if you have a clear understanding of your brand’s purpose and then invest in brand and marketing strategies that support it.

Here’s an illustrative example demonstrating how purpose and strategic marketing documents add clarity to keyword selection. This model adapts Simon Sinek's Golden Circle and uses a hypothetical brand that focuses on tea’s health benefits.

A diagram depicting how you pick what keywords are right for you, which applies The Golden Circle, and providing examples.

Search engine optimization (SEO) is increasing traffic quantity and quality to your website from organic search engine results.

SEO is broad, both as a definition and a practice, and can be broken down into three smaller groupings: technical SEO, on-page SEO, and off-page SEO.

  • Technical SEO involves optimizing your site for crawling and indexing.
  • On-page SEO optimizes individual web pages to rank higher in search engines. It focuses on honing the content and HTML source code of a page, intending to earn more relevant traffic.
  • Off-page SEO, also called “off-site SEO,” encompasses external actions beyond your website, which impact your rankings within search engine results pages (SERPs). In simpler terms, off-page SEO is the actions you take on another site or platform.
An infographic with fifteen statistics about SEO; it defines what on-page SEO, technical SEO, and off-site SEO are, and lists examples.
Good On-Page SEO Bad On-Page SEO

Long, comprehensive articles that cover the topic from many angles.

Short articles with few details and low word count.

Laser-focused content that dives deep into a single subject.

General content that says very little about many different things.

High-quality content which incorporates many semantically related words and phrases.

Spammy pages that repeat the same keyword many times, at the expense of the reader's experience.