Transforming digital and content marketing for tea and coffee companies

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Tea Affiliate Marketing

Affiliate Marketing

Affiliate marketing is the process by which an individual, an affiliate, promotes the products or services of a company. The tea affiliate earns a small commission on sales generated, at no expense to the purchaser. Sales are tracked via an affiliate link, effectively linking one site to another.

Benefits of Affiliate Marketing

Affiliate marketing is mutually beneficial to brands and affiliate partners; brands expand marketing and sales, partners gain a source of passive income.

Within the tea market specifically, affiliate marketing is a valuable digital PR tactic, generating awareness, buzz, and social proof. As such, using affiliate marketing to sell tea and teaware is attractive to online tea retailers.

The Relationship Between The Market And Tea Affiliate Programs

Tea markets and coffee markets are soft commodity markets; both are commodities that are grown, rather than mined. Both tea and coffee are cash crops, produced for their commercial value (e.g., export), rather than for use by the grower.

As cash crops, it’s the priority of producers (e.g., farmers and processors) and producing nations to bring as much product to market as demand supports. Product sales represent producers’ livelihoods, and the export of tea and coffee contribute to the gross domestic product (GDP) of producing nations. As such, many tea retailers may source products from similar or the same suppliers.

The nature of the market means that tea retailers often struggle to differentiate products, even with the premiumization of tea. Common products (e.g., a breakfast blend) are not enough to grow a brand, and unique products (e.g., turmeric tea blends) are often quickly replicated by competitors. The benefits of innovation are short-lived and, often, insufficient to differentiate retailers.

As such, it’s the marketing and go-to-market tactics that differentiate tea brands. Affiliate programs for tea have value in both categories - marketing and bringing products to the market. Therefore, there are many tea companies with affiliate programs.

Affiliate marketing produces user-generated content (UGC), which acts as social proof; this is beneficial to tea or coffee brands’ marketing efforts. Affiliate marketing also borrows the trust and audience of the affiliate partner (often an influencer) to promote your brand’s products in the market.

It is no surprise that many of the most successful global tea brands have affiliate programs. Such programs are one tactic used in a strong branding and marketing strategy.

Tea Affiliate Marketing

Tea affiliate marketing uses individuals of influence in the tea community to promote teas and blends through attractive commissions. The affiliate partner selects the promotion channels at their discretion (e.g., blog posts, social media marketing, email newsletters), on which they promote the tea companies' products.

To have success as an affiliate marketer in the tea niche, an affiliate partner must have a strong understanding of their audience and promote brands that align with them.

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Best Tea Affiliate Programs

There are several tea affiliate programs on the market; understanding these offerings gives new tea brands a richer understanding of selling tea online, and digital PR tactics (e.g., affiliate marketing) at their disposal. Tea enthusiasts may choose to become an affiliate partner for brands to create a source of passive income.

This analysis summarizes the 22 best tea affiliate programs on the market. This article considers the brand positioning, product offering, commission rates, payment terms, cookie duration, the application process, and marketing materials provided. Tea companies with affiliate programs are ranked in alphabetical order.

Adagio Teas

For tea drinkers who appreciate blended and unblended tea, Adagio Teas provides a wide range of products available for purchase online. Because Adagio Teas offers an extensive product line there's something here for true purists and variety seekers, making the Adagio Tea affiliate program attractive.

Best Selling Products

  • Golden Monkey, a pure black tea
  • Peach Oolong, a tea blend
  • Honeybush Banana Nut, a tea blend

Key Affiliate Details

  • Commission Rates: 10% commission on all sales
  • Payment Terms: Undisclosed
  • Cookie Duration: Undisclosed
  • Affiliate Network: CJ Affiliate
  • Affiliate Eligibility: Anyone is eligible to apply
  • Marketing Materials: Affiliate links and banners are provided

Art of Tea

For tea drinkers who consume tea in different ways, Art of Tea provides loose leaf tea and tea bag sachets that give you different ways to consume a wide range of teas. Because the Art of Tea offers loose leaf and sachets, their products appeal to a range of tea drinkers making them an attractive partner to affiliates.

Best Selling Products

  • Rose Black Tea Eco Teabag Sachets, a premium bagged tea
  • White Coconut Crème Tea, a loose leaf tea
  • Throat Therapy, a loose-leaf herbal tea

Key Affiliate Details

  • Commission Rates: 10% commission on all sales
  • Payment Terms: Undisclosed
  • Cookie Duration: 90-day cookie
  • Affiliate Network: ShareASale
  • Affiliate Eligibility: Anyone is eligible to apply
  • Marketing Materials: Art of Tea provides you with tips, recommendations, and creative assets to promote their products.

Assamica Agro

For purest tea lovers who want a direct connection to the tea's origin, Assamica Agro provides a range of teas sourced from small organic tea farmers in Assam, India. The brand's heavy focus on Assam tea gives a clear product focus, making it easy for affiliates to differentiate Assamica Agro’s tea to their audience.

Best Selling Products

  • Assam Green Adventure, green tea from Assam
  • Zesty Hibiscus, herbal tea. The brand doesn’t claim this product is from Assam.
  • Queen of Assam, black tea from Assam

Key Affiliate Details

  • Commission Rates: 10% commission on the sale (excluding any shipping charges & discounts)
  • Payment Terms: Undisclosed
  • Cookie Duration: Undisclosed
  • Affiliate Network: Goaffpro
  • Affiliate Eligibility: Anyone is eligible to apply
  • Marketing Materials: Assamica Agro provides creatives for use on your website to promote their products.

Buddha Teas

For casual tea drinkers who want an established feeling brand, Buddha Teas provides a range of tea bags and loose leaf tea. The brand's clever focus on wellness teas, such as their Chakra tea line, gives a unique product focus, helping Buddha Tea affiliates differentiate the product.

Best Selling Products

  • Third Eye Chakra Tea, a product delivered in a conventional teabag
  • CBD Chamomile Blend, a product delivered in a conventional teabag
  • Ashwagandha Tea, a product delivered in a conventional teabag

Key Affiliate Details

  • Commission Rates: 20% commission on the sale
  • Payment Terms: Monthly
  • Cookie Duration: Undisclosed
  • Affiliate Network: Tapfiliate
  • Affiliate Eligibility: Anyone is eligible to apply
  • Marketing Materials: Affiliate links and banners are provided

DAVIDsTEA

For tea lovers who appreciate variety, DAVIDsTEA provides an extensive range of tea and herbal blends. The DavidsTea affiliate program is particularly attractive because most of the product line is mainly blends, many of which are offered for a limited time.

Best Selling Products

  • Pumpkin Chai, a black tea blend
  • Valerian Nights, a herbal tea blend
  • Forever Nuts, a herbal tea blend

Key Affiliate Details

  • Commission Rates: Earn 8% commission for new customer purchases, and 4% commission for returning customer purchases on all orders
  • Payment Terms: Payment is made to affiliates on the 20th of each month. You must accumulate enough commissions to meet their minimum payment threshold. If this is not the case, earnings are rolled over to the next month and appear on your balance.
  • Cookie Duration: 15-day tracking cookie
  • Affiliate Network: Commission Junction
  • Affiliate Eligibility: Anyone is eligible to apply. DAVIDsTEA works with couponers, bloggers, influencers, and other affiliates.
  • Marketing Materials: Marketing materials, such as ​​dynamic banners are provided.

FitTea

For wellness enthusiasts who appreciate the health benefits of tea, FitTea provides a select product line that, allegedly, helps people detox. Because FitTea’s products are positioned with very clear benefits, the FitTea affiliate program may be attractive to fitness influencers.

Best Selling Products

  • 14 Day Detox
  • 28 Day Tea Detox
  • FitTea Detox Tea in Capsule Form

Key Affiliate Details

  • Commission Rates: 50% commission on the sale
  • Payment Terms: Payout occurs weekly
  • Cookie Duration: 30 Days
  • Affiliate Network: refersion
  • Affiliate Eligibility: Anyone is eligible to apply
  • Marketing Materials: The brand offers well-crafted marketing materials and affiliate support.

Flat Tummy Tea

For wellness enthusiasts who want to achieve the physical attribute of a flat stomach, Flat Tummy provides a select product line that, allegedly, helps people lose weight. Because Flat Tummy tea is positioned with very clear benefits, the Flat Tummy Tea affiliate program may work well for wellness influencers.

Best Selling Products

  • Flat Tummy Tea
  • Apple Cider Vinegar Gummies
  • Flat Tummy Lollipops

Key Affiliate Details

  • Commission Rates: 5-10% commission on the sale
  • Payment Terms: Undisclosed
  • Cookie Duration: 30 Days
  • Affiliate Network: CJ Affiliate
  • Affiliate Eligibility: Anyone is eligible to apply
  • Marketing Materials: The brand provides affiliates with marketing materials and exclusive offers.

Fortnum & Mason

For tea lovers who appreciate luxury and prestige, Fortnum & Mason provides a wide range of specialty tea and blends. Because Fortnum & Mason has a strong brand attitude (i.e., people think highly of the brand) and quality products sold at high price points, it’s a great affiliate brand to partner with.

Best Selling Products

  • Royal Blend Tea, a loose leaf tea
  • Earl Grey Classic, a loose leaf tea
  • Breakfast Blend Tea, a loose leaf tea

Key Affiliate Details

  • Commission Rates: 4% commission on the sale
  • Payment Terms: Undisclosed
  • Cookie Duration: 30 days
  • Affiliate Network: Awin
  • Affiliate Eligibility: Anyone is eligible to apply
  • Marketing Materials: Fortnum & Mason provides affiliates with newsletters and banners, which are updated to reflect current promotions.

Generation Tea

For tea lovers who appreciate Chinese tea, Generation Tea provides specialty loose-leaf tea and teabags. Because Generation Tea offers an above average commission it’s an attractive brand to promote.

Best Selling Products

  • 18 Yunnan Pu-erh Tea bags
  • 1980's Tibetan Export Loose Leaf Pu-erh Shu Camphor taste
  • 1994 Liu Bao Six Forts Wild Tea

Key Affiliate Details

  • Commission Rates: 20% commission on the sale
  • Payment Terms: A minimum of $50 in earned commissions is required for a check to be issued.
  • Cookie Duration: Undisclosed
  • Affiliate Network: ShareASale
  • Affiliate Eligibility: Anyone is eligible to apply
  • Marketing Materials: Generation Tea provides ads, listings, and banners for affiliates to use.

Harney & Sons

For tea drinkers who appreciate premium tea and a second-generation American business, Harney & Sons provides a wide and flexible line of premium tea. Because Harney & Sons offers products in flexible forms (e.g., teabag, sachet, loose leaf) it's a good partner for affiliates with a diverse tea drinking audience.

Best Selling Products

  • Chai, available as teabags, sachets, or loose leaf tea
  • Chamomile, available as teabags, sachets, or loose leaf tea
  • Decaf Earl Grey, available as teabags, sachets, or loose leaf tea

Key Affiliate Details

  • Commission Rates: 5% commission on the sale
  • Payment Terms: Undisclosed
  • Cookie Duration: 30 days
  • Affiliate Network: Flex Offers
  • Affiliate Eligibility: Anyone is eligible to apply
  • Marketing Materials: Undisclosed

Klio Tea

For tea drinkers who appreciate novelty and terroir, Klio Tea provides single origin Greek tea and honey. Because Klio Tea offers an attractive commission, it's a good brand for affiliates to partner with.

Best Selling Products

  • Greek Mountain Tea
  • Greek Lemon Verbena
  • Ikaria Honey Pine/Wild Flower

Key Affiliate Details

  • Commission Rates: 15% commission on the sale
  • Payment Terms: A minimum balance of USD 25 is required for payout
  • Cookie Duration: Undisclosed
  • Affiliate Network: iDevAffiliate
  • Affiliate Eligibility: Anyone is eligible to apply
  • Marketing Materials: Klio Tea supplies affiliates with banners and links that you can place on your site.

Matcha Kari

For match lovers who appreciate the product's health benefits, Matcha Kari offers premium Japanese matcha. Because Matcha Kari highlights health and wellness benefits, this matcha green tea affiliate program may be good for health and fitness influencers.

Best Selling Products

  • Organic Single Estate Matcha
  • Tenchi Ceremonial Organic
  • Organic Superior Matcha

Key Affiliate Details

  • Commission Rates: 5% commission on the sale
  • Payment Terms: Undisclosed
  • Cookie Duration: 30 days
  • Affiliate Network: Refersion
  • Affiliate Eligibility: Matcha Kari requires that you have a minimum of 10k social following or monthly blog traffic. Alternatively, you may be an instructor at an established fitness or wellness studio.
  • Marketing Materials: Matcha Kari supplies affiliates with banners and links, and in some cases products.

Magic Hour

For tea lovers who enjoy the spiritual side of tea, Magic Hour provides a range of loose leaf tea in premium packaging. Because Magic Hour offers visually appealing products and a healthy commission it’s a good brand for affiliates to partner with.

Best Selling Products

  • Bohemian Breakfast, a loose leaf black tea blend
  • Organic Ceremonial Matcha
  • Child's Pose, a loose leaf herbal tea

Key Affiliate Details

  • Commission Rates: 10% commission on the sale
  • Payment Terms: Undisclosed
  • Cookie Duration: Undisclosed
  • Affiliate Network: Refersion
  • Affiliate Eligibility: Anyone is eligible to apply, although they note that applicants must resonate with Magic Hour’s mission.
  • Marketing Materials: Undisclosed

Mighty Leaf Tea

For tea lovers who enjoy whole leaf tea, Mighty Leaf Tea provides a wide range of specialty teas with a heavy emphasis on pouches. Because Mighty Leaf Tea’s products cater to those who appreciate the convenience, the Mighty Leaf Tea affiliate program may be for influencers who have an audience of mass-market tea drinkers.

Best Selling Products

  • Green Tea Tropical, a loose leaf tea
  • Chamomile Citrus, a box of tea pouches
  • Organic Black Mango, a pack of pouches for iced tea

Key Affiliate Details

  • Commission Rates: 8% on sales
  • Payment Terms: Undisclosed
  • Cookie Duration: Undisclosed
  • Affiliate Network: CJ Affiliate
  • Affiliate Eligibility: Anyone is eligible to apply
  • Marketing Materials: Mighty Leaf Tea informs affiliates of their current promotions and top sellers.

Pique Tea

For tea drinkers who rely on plants for their health benefits, Pique Tea provides a range of powdered teas. Because Pique Tea’s products are positioned with clear health benefits, it’s an attractive brand for affiliates in the wellness niche to partner with.

Best Selling Products

  • Cinnamon Herbal Fasting Tea, a powdered tea
  • Hibiscus Beauty Elixir, a powdered tea
  • Sun Goddess Matcha

Key Affiliate Details

  • Commission Rates: 10%
  • Payment Terms: Undisclosed
  • Cookie Duration: Undisclosed
  • Affiliate Network: Direct with the brand
  • Affiliate Eligibility: Anyone is eligible to apply
  • Marketing Materials: Pique Tea offers creative assets and personalized support.

T2

For tea lovers who appreciate variety, T2 provides a range of tea blends. Because T2 offers a wide variety of products, many of which are seasonal, it’s a good brand for those affiliates who can move high volumes of product.

Best Selling Products

  • Melbourne Breakfast Loose Leaf, a black tea blend
  • French Earl Grey Loose Leaf, a black tea blend
  • Sleep Tight, a herbal tea blend

Key Affiliate Details

  • Commission Rates: 6% per sale
  • Payment Terms: Afterpay available with no minimum spend threshold
  • Cookie Duration: 30 day tracking period
  • Affiliate Network: Undisclosed
  • Affiliate Eligibility: Anyone is eligible to apply
  • Marketing Materials: Undisclosed

Teabloom

For tea drinkers who appreciate the beauty of tea, Teabloom provides customers with a wide collection of blooming tea. Because Teabloom’s products show well visually, it’s a good brand for affiliates with strong audiences on visual platforms (e.g., Pinterest, Instagram, TikTok).

Best Selling Products

  • Blooming Tea Flowers, a flowering tea
  • Raspberry Hibiscus Bloom, a loose leaf herbal tea
  • Chamomile Citrus Petals, a loose leaf herbal tea

Key Affiliate Details

  • Commission Rates: 12%
  • Payment Terms: Undisclosed
  • Cookie Duration: 45-day
  • Affiliate Network: ShareASale
  • Affiliate Eligibility: Anyone is eligible to apply
  • Marketing Materials: Teabloom provides affiliates with a product catalog

Teabox

For tea lovers who enjoy Indian tea, Teabox provides specialty tea delivered quickly to customers directly from origin. Because Teabox is differentiated by origin, it’s a good brand for affiliates with an audience of experienced tea lovers.

Best Selling Products

  • Darjeeling Castleton Summer Muscatel Black
  • Assam Halmari Summer Black
  • Rajasik Ayurvedic Chai
Key Affiliate Details
  • Commission Rates: 10%
  • Payment Terms: Undisclosed
  • Cookie Duration: 15 Day
  • Affiliate Network: ShareASale
  • Affiliate Eligibility: Anyone is eligible to apply
  • Marketing Materials: Undisclosed

Teatulia Organic Teas

For tea drinkers who enjoy convenience and variety, Teatulia Organic Teas provides blends of tea bags and ready to drink (RTD) tea. Because this organic tea affiliate program has a clear value proposition, wellness influencers may work well with Teatulia Organic Teas.

Best Selling Products

  • Hibiscus Berry Tea - offered in square paper bags
  • Chamomile Tea - offered in square paper bags
  • White Tea - offered in pyramid bags

Key Affiliate Details

  • Commission Rates: 12%
  • Payment Terms: Undisclosed
  • Cookie Duration: 30 Day
  • Affiliate Network: ShareASale
  • Affiliate Eligibility: Anyone is eligible to apply
  • Marketing Materials: Teatulia Organic Teas offers dedicated affiliate management and a range of marketing materials

TeaVire

For tea drinkers who appreciate Chinese tea, TeaVire provides teas from different tea farms in China. Because TeaVire specializes in Chinese teas, and many types of Chinese teas are world famous, it may be a good brand for affiliates with a specialty tea audience.

Best Selling Products

  • Dian Hong Jin Zhen (Golden Needle), a loose leaf black tea
  • Coffee Pu-erh, a loose leaf tea
  • GABA Oolong, a loose leaf tea

Key Affiliate Details

  • Commission Rates: 12%
  • Payment Terms: Undisclosed
  • Cookie Duration: 45 days
  • Affiliate Network: ShareASale
  • Affiliate Eligibility: To be eligible to be a TeaVire affiliate you must have a website or blog related to a tea, food, drink, health, or lifestyle niche.
  • Marketing Materials: TeaVire provides banners and text links to affiliates.

Twinings

For tea lovers who appreciate premium tea from a heritage brand, Twinings provides an extensive range of premium and mass market teas. Because Twinings has such a broad product line, it’s great for affiliates with a diverse collection of tea lovers in their audience.

Best Selling Products

  • English Breakfast, a black loose leaf tea blend
  • Berry Blush Infusion, a herbal tea in pyramid tea bags
  • Passion Fruit Flavour Ceylon, a black loose leaf tea blend

Key Affiliate Details

  • Commission Rates: 2 - 10% commission rates
  • Payment Terms: Undisclosed
  • Cookie Duration: 30 days
  • Affiliate Network: Affiliate Window
  • Affiliate Eligibility: Undisclosed
  • Marketing Materials: Twinings provides affiliates with lifestyle images and regularly updated seasonal banners. Twinings also offers personal support through the Twinings Affiliate Team.

Vahdam Teas

For true tea lovers who appreciate premium tea from India, Vahdam Teas provides specialty loose-leaf tea and herbals. Because Vahdam Teas offers niche products and an above average commission, it is an attractive brand for affiliates to partner with.

Best Selling Products

  • 15 Day Turmeric Wellness Starter Kit
  • India's Original Masala Chai, a loose leaf tea
  • Himalayan Green Tea, a loose leaf

Key Affiliate Details

  • Commission Rates: 12% commission on each sale
  • Payment Terms: Undisclosed
  • Cookie Duration: 60 days cookie tracking
  • Affiliate Network: ShareASale network
  • Affiliate Eligibility: Undisclosed
  • Marketing Materials: Creative assets (e.g., banners and text links) are provided as marketing material. Vahdam Teas also offers coupons, deals and promotions for their affiliate partners to use.

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Do you want to sell more coffee and tea?

Hi, I'm Mackenzie Bailey. I help tea and coffee businesses grow. My only question is will it be yours?

View Services

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