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Tea Industry Statistics

General tea facts and statistics:

  • Pure tea has a shelf life of 6-12 months
  • Tea with preservatives has an average shelf life of 12-36 months
  • 7.5% of people drink tea because of its health benefits
  • The biggest players in the tea industry by revenue are:
    • Jde Peet's N.V (USD 7,782 million revenue)
    • Tata Consumer Products Limited (USD 1,248 million revenue)
    • ITO EN (USD 4,399 million revenue)
    • Taiwan Tea Corporation (USD 504 million revenue)
    • Unilever (USD $ 588.09 million revenue)

Tea drinkers demographics

  • 53% of tea drinkers are women; 47% are men
  • Most tea drinkers are between the ages of 30–39
    • 14% of tea drinkers are 20 or under
    • 19% of tea drinkers are 20-29
    • 23% of tea drinkers are 30-39
    • 13% of tea drinkers are 40-49
    • 13% of tea drinkers are 50-59
    • 18% of tea drinkers are 60+

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Global tea production statistics:

  • About 6.7 million metric tons of tea was produced globally in 2020.
  • There are over 1,000 varieties of tea, most commonly classified as white, green, oolong, and black.
  • Global black tea production is expected to increase by 2.2% annually, to hit 4.4 million tons by 2025.
  • Global green tea production is expected to increase by 7.1% annually, to hit 1.27 million tons by 2025.
  • World tea exports hit 1.94 million tons in 2020, a 4.3% increase from 2019.
  • China is the biggest tea producer globally, producing 2 million tons of tea annually.
  • China, India, Sri Lanka, and Kenya account for 75% of global tea production.
  • China is the only country to produce all six types of tea.
  • Kenya is the biggest exporter of black tea. In 2020, Kenya exported 575,300 tons of black tea.
  • Of the 100,000 metric tons of tea produced in Japan, over 95% is green.
  • Only 3% of tea produced in Japan is exported; the country exports around 5,108 tons of tea annually.
  • Sri Lanka exports 265,569 million tons of tea annually, 95% of which is black.
  • Taiwan produces 5,632 tons of oolong tea annually, representing 37.6% of its total tea production.
  • Less than 1% of tea produced globally is organic.
  • China is the biggest producer of organic tea globally; they produce 4000 tons of organic tea annually.
  • 67% of tea produced globally is made into tea bags.
  • 15% of tea produced globally is made into iced tea.
  • 18.% of tea produced globally is sold as loose leaf tea.
China’s Tea Production Statistics
  • China has produced tea since approximately 2737 BC.
  • In 2020, China produced 2.97 million metric tons of tea, 43% of the global tea supply.

  • Of the 2.97 million metric tons of tea China produced in 2020:
    • 24,354 metric tons (0.82%) was white
    • 1.77 million metric tons (63.14%) was green
    • 326,700 metric tons (11.37%) was oolong
    • 8,900 metric tons (0.3%) was yellow
    • 336,501 metric tons (11.33%) was black
    • 378,000 metric tons (13.04%) was dark (Pu’er)

  • 71% (2.1 million tons) of China’s total tea production was consumed domestically.
  • China earned 78.7 billion U.S. dollars in revenue from tea exports (4.9% of China’s 2020 GDP).
  • China accounts for a staggering 40% of global tea revenue in 2020, totaling 78.7 billion U.S. dollars.
  • One of the most expensive teas in China is called Panda Dung Tea, it comes from Ya’An in Sichuan. Panda Dung Tea sells for $200 per cup and is fertilized with panda manure.
  • China produces ten world-famous teas.
  • In 2020 China produced 2.97 million metric tons of world-famous tea.

Tea Consumption

Global Tea Consumption Statistics
  • The global tea market is valued at US$ 21 billion.
  • Tea is the second most consumed beverage globally, after water.
  • 29% of people drink tea each day.
  • The average person drinks 1.8 cups of tea per day.
  • The average person spends USD 5,000 on tea each year.
  • The global annual tea consumption was 273 billion liters, in 2020.
Which Country Drinks The Most Tea?

Turkey consumes the most tea annually. A typical Turk consumes an average of 5 cups of tea per day, amounting to 1300 cups of tea per year. The tea market in Turkey was worth US$5549.5m in 2020.

Tea Consumption by Country

Ranking

Country

Cups Per Person/year

Cups of Tea Consumed Annually In The Country

1

Turkey

1580 cups

2.718 billion cups

2

Egypt

1550 cups

3 billion cups

3

Russia

1200 cups

162 billion cups

4

New Zealand

1200 cups

3.1 billion cups

5

Ireland

1095 cups

5.183 billion cups

6

Japan

1000 cups

162 billion cups

7

Poland

900 cups

1.7 billion cups

8

United Kingdom

750 cups

36 billion cups

9

Iran

650 cups

55.575 billion cups

10

Morocco

610 cups

22.7 billion cups

Tea Consumption in America
  • The U.S. continues as the 2nd largest importer of tea in the world after Pakistan.
  • On any given day, over 159 million Americans are drinking tea; that’s 48% of the population.
  • 80% of tea consumed in America is consumed at home; 20% is consumed out of the home.
  • Most American tea consumers buy their tea at Supermarkets. 29% buy it at hypermarkets and online retail stores.
  • About 84% of all tea consumed was black tea, and 15% was green. The remaining 1% was oolong, white and dark tea.
  • In 2020, Americans consumed over 84 billion servings of tea or more than 3.8 billion gallons. The average number of cups of tea per day per person in America is 7.
  • America’s South and Northeast regions have the greatest concentration of tea drinkers.
  • 75 - 80% of all tea consumed in America is iced tea.
  • The average American drinks 420 liters, or 110 gallons, of iced tea annually.
  • Lipton, Arizona, and Dean’s are the three biggest iced tea brands in America. Together they account for 27% of the market.
  • RTD tea segment represented about 24% of the total market share in 2020.
  • Specialty tea (e.g., loose leaf tea) represents 36% of the total tea market.
  • Sparkling tea represents 7% of the total tea market.
Tea Consumption in India Statistics
  • Tea is native to India; it was used as early as the 12th century for cooking. In this era, tea was consumed as a medicine, with lemon and spices.
  • British colonialists implemented a highly successful marketing campaign in 1903, to boost India’s domestic tea consumption. As a result of their efforts, tea became more popular in India.
  • India consumed approximately one billion kilograms of tea during 2020.
  • 90% of tea consumed in India is black tea (1,116,000 tons).
  • The average Indian drinks 7-8 cups of masala chai a day.
  • Indian masala chai recipes vary by region and household. Typically masala chai is made with crushed ginger, crushed cardamom, lemongrass, cloves, and cinnamon.
  • The RTD tea segment represented about 12% of India’s total tea market in 2020.
  • Most of the tea consumed in India’s domestic market is produced in Assam. Whereas 36% of tea produced in India’s Darjeeling area is exported.
  • The biggest tea brand in India is Tata Tea, with 30% of the total market share.
  • Leading tea brands in India include Tata Tea, HUL Tea Brands, and Wagh Bakri.
    • Tata Tea - USD 1,300,000,000 annual revenue and 30% market share.
    • HUL Tea Brands - USD 3,471,493,810 annual revenue and 27% market share.
    • Wagh Bakri - USD 2,016,718 annual revenue and 8% market share.
  • Most Indian tea consumers buy their tea at convenience stores. 40% buy it at supermarkets or hypermarkets.

Tea Industry Statistics

Sri Lanka Tea Industry Statistics
  • Sri Lanka produces 303,840 tonnes of tea annually. 11.8% is consumed in Sri Lanka’s domestic market and 88.2% of Ceylon tea is exported.
  • Sri Lanka exports 24.17 million kgs of Ceylon tea, contributing 2% to the nation’s GDP.
  • Iraq is the main buyer of Ceylon tea; the second-largest buyer of Ceylon tea is Turkey.
  • A tea made of Sri Lankan tea tips, called Golden Tips rings in at $200 per gram, approximately 4x the cost of gold.
  • There are seven main tea growing regions in Sri Lanka:
    • Nuwara Eliya,
    • Dimbula,
    • Uva
    • Uda Pussallawa,
    • Kandy
    • Ruhuna
    • Sabaragamuwa
  • Nuwara Eliya is often singled out as producing the highest quality Ceylon tea.
  • Dunkeld Estate is the largest tea estate in Sri Lanka. It’s 220 hectares (550 acres) large and produces, on average, 350,000kgs of Ceylon tea annually.
  • 87% of Ceylon tea is black.
  • Ceylon tea has a geographical indication (GI), which means only tea from Sri Lanka can be called Ceylon tea.
UK Tea Industry Statistics
  • A British person consumes on average 265 liters of tea per year, spending approximately £12,500 or US$16,816 in their lifetime.
  • COVID-19 had a negative impact on tea consumption in Britain.
  • The UK Tea market was worth £1.5 billion (USD 2 billion) in 2020, down 6.25% from 2019 (£1.6 billion or USD 2.12 billion).
  • The leading tea brands in the UK are Tetley, PG Tips, and Typhoo. Together these three companies control 64% market share. Independently their market share is as follows:
    • Tetley (27% market share)
    • PG tips (24% market share)
    • Typhoo (13% market share)
  • Black tea is the most popular type of tea in the UK. The black tea segment was worth £295 million (USD 400 million) in 2020.
  • Green tea is the fastest-growing segment in the UK. The green tea segment was worth £29.5 million (USD 40 million) in 2020. It’s expected to reach £45 million (USD 60 million) by 2025, growing at a CAGR of 7.5%.
  • The UK has imported 280,000 tons of tea since 2015, averaging 45,000 tons of imported tea per year.
  • 52% of Brits cite English Breakfast as their favourite blend, while 23% cite Orange Pekoe, and 22% prefer Earl Grey.
  • Most Brits (57%) buy their tea at convenience stores, while 29% prefer to buy it at supermarkets.
  • Teabags represent 70% of tea sold in the UK, while loose leaf tea represents 30%.
Tea Industry Statistics Canada
  • Canada is the 11th largest importer of tea globally; Canada’s tea market was worth US$1,330.3m in 2020.
  • Regular black is the most popular tea in Canada; it’s preferred by 47% of Canadians.
  • The daily tea consumption for Canadians averages 2-3 cups of tea per day.
  • Canada’s at-home market for tea is worth $1,170.7 million; the nation’s out-of-home tea market is worth $159.6 million.
  • Millennials and Gen Z are two significant segments of tea drinkers.
  • 39% of Canadian tea drinkers live in an urban setting, while 15% live in rural settings.
  • 23% of Canadians are light tea drinkers (1.4 cups a day) while 35 % are heavy tea drinkers (2-4 cups a day).
  • 59% of Canadians buy tea from grocery stores, while 12% purchase from specialty tea stores.
  • Most tea drinkers in Canada are female (55%) and suburban (46%) female.

Green Tea Consumption Statistics

  • Approximately 600,000 tons of green tea are consumed every year in the world.
  • The global green tea market is worth USD 13.35 billion.
  • Roughly 20% of people drink green tea; 14% of people say they drink green tea for its health benefits.
  • China is the largest consumer of green tea; the Chinese consume an average of 6.4 billion cups of green tea per day or 2 billion liters (250 billion gallons) of green tea annually.
  • The average Japanese person drinks 2-3 cups of green tea per day or 26 billion liters (8 billion gallons) of green tea annually.
  • Japan produces 81,000 tons of green tea annually; 94% of that green tea is consumed within Japan’s domestic market. Only 6% of their green tea is exported.

Ready to Drink Tea Statistics

  • The global ready-to-drink (RTD) tea market size was worth USD 10.18 billion in 2020. It’s expected to reach $38.96 billion by 2027.
  • RTD tea is positioned to assist in weight loss, reduce headaches, decrease cholesterol levels, and lower the risk of heart attacks.
  • The United States has the biggest RTD tea market globally, worth USD $6.7 billion in 2020.
    • RTD black tea was the most significant segment of the USA's RTD tea market. RTD black tea was worth $2.3 billion in 2020. Up 3% from $1.7 billion in 2019.
  • China drinks 4-5 cups of RTD tea per day, totaling 13,356.0 million liters (2937 million gallons) annually.
  • The American RTD tea market was worth USD 10.18 billion in 2020.
  • RTD tea in the US has grown 1.1% annually between 2015 and 2020.
  • America’s RTD tea market is mature and homogenous with high penetration; it’s dominated by leading players, such as Coca-Cola, Nestle, and Unilever.
  • The black tea segment was the highest contributor to the RTD tea market.
  • Most of the black tea used in ice tea comes from Argentina; it’s used because it doesn’t cloud.
  • Lipton Pure Leaf was the top-selling RTD tea brand in the United States in 2021.
  • RTD green tea is typically more expensive than RTD black tea in America.
  • RTD black tea is typically more popular among Americans.

Afternoon Tea Statistics and Facts

Afternoon Tea Statistics
  • Some of the most extravagant places to have afternoon tea in London, England include The Ritz, the Savoy, and Fortnum & Masons. The average cost for afternoon tea at these three establishments is £75, or USD 100.
Afternoon Tea Fun Facts
  • Afternoon tea began in the 1840s when Anna Russell, the Duchess of Bedford, grew hungry. At the time, there were only two meals a day, breakfast and dinner, and dinner was often served at 8:00 pm.
  • Afternoon tea is different from cream tea and high tea.
  • It’s poor etiquette to raise your pinky finger while drinking your afternoon tea.
  • Afternoon tea evolved from two tea drinking customs: “low tea” and “high tea”.
    • Low tea was taken by the aristocrats, sitting around low tables eating light snacks (e.g., sandwiches, pastries) around 4:00 pm.
    • High tea was customary for the middle class; it was taken at high tables and involved more substantial food (e.g., ham, bread) as the evening meal, taken between 5:00 pm or 6:00 pm.
  • British aristocrats took low tea as an opportunity to demonstrate wealth. Inferior quality china tended to crack when exposed to boiling water, while high-quality china did not crack when exposed to boiling water. Adding the water first allowed the upper class to demonstrate to guests they had the highest quality of teaware.
  • An afternoon tea menu typically consists of small “finger” sandwiches, cake, and pastries.
  • Cream tea is a customary pairing of black tea (e.g., Earl Grey, Afternoon blends) with scones, clotted cream, and jam.

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Do you want to sell more coffee and tea?

Hi, I'm Mackenzie Bailey. I help tea and coffee businesses grow. My only question is will it be yours?

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