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Tea Industry Statistics

General Tea Facts And Statistics

  • There are over 1000 varieties of tea, classified as white, green, oolong, and black.
  • more than two billion cups of tea are consumed every day around the world
  • Pure tea has a shelf life of 1-2 years
  • Tea with preservatives has an average shelf life of 12-36 months
  • 7.5% of people drink tea because of its health benefits
  • The biggest players in the tea industry by revenue are:
  • Jde Peet's N.V (7,715 Million USD Revenue)
  • Tata Consumer Products Limited (1,518 Million USD Revenue)
  • ITO EN (3,533 Million USD Revenue)
  • Bombay Burmah Trading Corporation (1,765 Million USD Revenue)
  • CCL Products (163 Million USD Revenue

Tea Drinkers Demographics

  • 53% of tea drinkers are women; 47% are men
  • Most tea drinkers are between the ages of 30–39
  • 14% of tea drinkers are 20 or under
  • 19% of tea drinkers are 20-29
  • 23% of tea drinkers are 30-39
  • 13% of tea drinkers are 40-49
  • 13% of tea drinkers are 50-59
  • 18% of tea drinkers are 60+

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Global Tea Production Statistics

  • About 6.7 million metric tons of tea was produced globally in 2020.
  • There are over 1,000 varieties of tea, most commonly classified as white, green, oolong, and black.
  • The global tea market is expected to witness a CAGR of 4.5%, during 2020-2025.
  • Global black tea production is expected to increase by 2.2% annually, to hit 4.4 million tons by 2025.
  • Global green tea production is expected to increase by 7.1% annually, to hit 750,981 tonnes by 2023
  • World tea exports hit US$7.32 billion in 2021, a 9.4% decrease from 2017.
  • China is the biggest tea producer globally, producing around 2.4 million tons of tea annually.
  • China, India, Sri Lanka, and Kenya account for 75% of global tea production.
  • China is the only country to produce all six types of tea.
  • Kenya is the biggest exporter of black tea. In 2022, Kenya exported 45.6 thousand metric tons of tea.
  • Of the 100,000 metric tons of tea produced in Japan, over 95% is green.
  • Only 3% of tea produced in Japan is exported; the country exports around 5,108 tons of tea annually.
  • Sri Lanka exports 265,569 million tons of tea annually, 95% of which is black.
  • Taiwanese oolongs account for about 20% of world production
  • Global black tea production is expected to grow by 2.9% annually, hitting 4.17 million tons by 2023.
  • The global organic tea market size is expected to reach USD 1.12 billion by 2027, expanding at a CAGR of 16.2% from 2020 to 2027.

China’s Tea Production Statistics

  • China has produced tea since approximately 2737 BC.
  • In 2020, China produced 2.97 million metric tons of tea, 45% of the global tea supply.
  • Of the 2.97 million metric tons of tea China produced in 2020:
  • 24,354 metric tons was white
  • 1,850,000 metric tons was green
  • 287,000 metric tons was oolong
  • 13,300 metric tons was yellow
  • 435,000 metric tons was black
  • 397,000 metric tons was dark
  • 71% (2.3 million tons) of China’s total tea production was consumed domestically.
  • China earned 78.7 billion U.S. dollars in revenue from tea exports (4.9% of China’s 2020 GDP).
  • China accounts for a staggering 40% of global tea revenue in 2020, totaling 78.7 billion U.S. dollars.
  • One of the most expensive teas in China is called Panda Dung Tea, it comes from Ya’An in Sichuan. Panda Dung Tea sells for $200 per cup and is fertilized with panda manure.
  • China produces ten world-famous teas.
  • In 2021 China produced 3.18 million metric tons of world-famous tea.

Tea Consumption

Global Tea Consumption Statistics

  • The global tea market is valued at US$ 21 billion.
  • Tea is the second most consumed beverage globally, after water.
  • the most important benefits of drinking tea are considered to be that it tastes good (57%), it is relaxing (56%), it is easy to prepare (47%), and it is good for your health (41%).
  • Tea consumption per capita in the UK is 1.3 kg for 2019
  • The global annual tea consumption was 273 billion liters, in 2020.

Which Country Drinks The Most Tea?

Turkey consumes the most tea annually. A typical Turk consumes an average of 5 cups of tea per day, amounting to 1300 cups of tea per year. The tea market in Turkey was worth US$5549.5m in 2020.

Tea Consumption By Country



Cups Per Person/year

Cups of Tea Consumed Annually In The Country



1580 cups

2.718 billion cups



1550 cups

3 billion cups



1200 cups

162 billion cups


New Zealand

1200 cups

3.1 billion cups



1095 cups

5.183 billion cups



1000 cups

162 billion cups



900 cups

1.7 billion cups


United Kingdom

750 cups

36 billion cups



650 cups

55.575 billion cups



610 cups

22.7 billion cups

Tea Consumption In America

  • The U.S. continues as the 2nd largest importer of tea in the world after Pakistan.
  • On any given day, over 159 million Americans are drinking tea; that’s 48% of the population.
  • Most American tea consumers buy their tea at Supermarkets and hypermarkets.
  • About 84% of all tea consumed was black tea, and 15% was green. The remaining 1% was oolong, white and dark tea.
  • In 2020, Americans consumed over 84 billion servings of tea or more than 3.8 billion gallons. The average number of cups of tea per day per person in America is 7.
  • America’s South and Northeast regions have the greatest concentration of tea drinkers.
  • 75 - 80% of all tea consumed in America is iced tea.
  • Lipton Pure Leaf, Arizona and Gold Peak are the three biggest iced tea brands in America.
  • RTD tea segment represented about 47% of the total market share in 2020.

Tea Consumption In India Statistics

  • Tea is native to India; it was used as early as the 12th century for cooking.
  • British colonialists implemented a highly successful marketing campaign in 1903, to boost India’s domestic tea consumption. As a result of their efforts, tea became more popular in India.
  • India consumed approximately one billion kilograms of tea during 2020.
  • 80% of the tea produced in India is consumed by the domestic market
  • Indian masala chai recipes vary by region and household. Typically masala chai is made with crushed ginger, crushed cardamom, lemongrass, cloves, and cinnamon.
  • The RTD tea segment represented about 12% of India’s total tea market in 2020.
  • Most of the tea consumed in India’s domestic market is produced in Assam. Whereas 36% of tea produced in India’s Darjeeling area is exported.
  • The biggest tea brand in India is Tata Tea, with 30% of the total market share.
  • Most Indian tea consumers buy their tea at convenience stores. 40% buy it at supermarkets or hypermarkets.

Tea Industry Statistics

Sri Lanka Tea Industry Statistics

  • Sri Lanka produces 320 million kilograms of tea annually. Around 10% is consumed in Sri Lanka’s domestic market and 90% of Ceylon tea is exported.
  • Sri Lanka exports $1.27B of Ceylon tea, contributing 2% to the nation’s GDP.
  • Iraq is the main buyer of Ceylon tea; the second-largest buyer of Ceylon tea is Turkey.
  • A tea made of Sri Lankan tea tips, called Golden Tips rings in at $200 per gram, approximately 4x the cost of gold.
  • There are seven main tea growing regions in Sri Lanka: Nuwara Eliya, Dimbula, Uva, Uda Pussallawa, Kandy, Ruhuna, Sabaragamuwa
  • Nuwara Eliya is often singled out as producing the highest quality Ceylon tea.
  • Dunkeld Estate is the largest tea estate in Sri Lanka. It’s 220 hectares (550 acres) large and produces, on average, 350,000 kgs of Ceylon tea annually.
  • Ceylon tea has a geographical indication (GI), which means only tea from Sri Lanka can be called Ceylon tea.

UK Tea Industry Statistics

  • A British person consumes on average 265 liters of tea per year, spending approximately £12,500 or US$16,816 in their lifetime
  • COVID-19 had a negative impact on tea consumption in Britain.
  • The UK Tea market was worth US$2.55bn in 2022, and is expected to grow by around 3% annually.
  • The leading tea brands in the UK are Tetley, PG Tips, and Typhoo. Together these three companies control 64% market share. Independently their market share is as follows:
  • Tetley (27% market share)
  • PG tips (24% market share)
  • Typhoo (13% market share)
  • Black tea is the most popular type of tea in the UK. The black tea segment was worth £295 million (USD 400 million) in 2020.
  • Green tea is the fastest-growing segment in the UK. The green tea segment was worth £29.5 million (USD 40 million) in 2020.
  • The UK has imported 133 thousand tonnes of tea since 2015, averaging 45,000 tons of imported tea per year.
  • 52% of Brits cite English Breakfast as their favourite blend, while 23% cite Orange Pekoe, and 22% prefer Earl Grey.
  • Most Brits (57%) buy their tea at convenience stores, while 29% prefer to buy it at supermarkets.
  • Teabags represent 70% of tea sold in the UK, while loose leaf tea represents 30%.

Tea Industry Statistics Canada

  • In 2020, the Canadian tea market ranked 12th in revenue, and was valued at around 1.12 billion U.S. dollars.
  • Regular black is the most popular tea in Canada; it’s preferred by 47% of Canadians.
  • Around 31% of Canadians drink 2-3 cups of tea per day.
  • Millennials and Gen Z are two significant segments of tea drinkers.
  • 39% of Canadian tea drinkers live in an urban setting, while 15% live in rural settings.
  • 23% of Canadians are light tea drinkers (1.4 cups a day) while 35 % are heavy tea drinkers (2-4 cups a day).
  • 59% of Canadians buy tea from grocery stores, while 12% purchase from specialty tea stores.
  • Most tea drinkers in Canada are female (55%) and suburban (46%) female.

Ready To Drink Tea Statistics

  • The global ready-to-drink (RTD) tea market size was worth USD 29.66 billion in 2019. It’s expected to reach $38.96 billion by 2027.
  • RTD tea is positioned to assist in weight loss, reduce headaches, decrease cholesterol levels, and lower the risk of heart attacks.
  • The United States has the biggest RTD tea market globally, worth USD $6.7 billion in 2020.
  • RTD black tea was the most significant segment of the USA's RTD tea market. RTD black tea was worth $2.3 billion in 2020. Up 3% from $1.7 billion in 2019.
  • The American RTD tea market was worth USD 2.19 billion in 2020.
  • RTD tea in North America has grown 4.3 % annually between 2016 and 2027.
  • America’s RTD tea market is mature and homogenous with high penetration; it’s dominated by leading players, such as Coca-Cola, Nestle, and Unilever.
  • The black tea segment was the highest contributor to the RTD tea market.
  • Most of the black tea used in ice tea comes from Argentina; it’s used because it doesn't cloud.
  • Lipton Pure Leaf was the top-selling RTD tea brand in the United States in 2021.
  • RTD green tea is typically more expensive than RTD black tea in America.
  • RTD black tea is typically more popular among Americans.

Afternoon Tea Statistics And Facts

Afternoon Tea Statistics

  • Some of the most extravagant places to have afternoon tea in London, England include The Ritz, the Savoy, and Fortnum & Masons.

Afternoon Tea Fun Facts

  • Afternoon tea began in the 1840s when Anna Russell, the Duchess of Bedford, grew hungry. At the time, there were only two meals a day, breakfast and dinner, and dinner was often served at 8:00 pm.
  • Afternoon tea is different from cream tea and high tea.
  • It’s poor etiquette to raise your pinky finger while drinking your afternoon tea.
  • Low tea was taken by the aristocrats, sitting around low tables eating light snacks (e.g., sandwiches, pastries) around 4:00 pm.
  • High tea was customary for the middle class; it was taken at high tables and involved more substantial food (e.g., ham, bread) as the evening meal, taken between 5:00 pm or 6:00 pm.
  • British aristocrats took low tea as an opportunity to demonstrate wealth. Inferior quality china tended to crack when exposed to boiling water, while high-quality china did not crack when exposed to boiling water. Adding the water first allowed the upper class to demonstrate to guests they had the highest quality of teaware.
  • An afternoon tea menu typically consists of small “finger” sandwiches, cake, and pastries.
  • Cream tea is a customary pairing of black tea (e.g., Earl Grey, Afternoon blends) with scones, clotted cream, and jam.

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Do you want to sell more coffee and tea?

Hi, I'm Mackenzie Bailey. I help tea and coffee businesses grow. My only question is will it be yours?

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