Transforming digital and content marketing for tea and coffee companies

I hope you enjoy reading this blog post.

If you want me to do your marketing for you, click here.

Tea Industry Statistics

General tea facts and statistics:

  • Pure tea has a shelf life of 6-12 months
  • Tea with preservatives has an average shelf life of 12-36 months
  • 7.5% of people drink tea because of its health benefits
  • The biggest players in the tea industry by revenue are:
    • Jde Peet's N.V (USD 7,782 million revenue)
    • Tata Consumer Products Limited (USD 1,248 million revenue)
    • ITO EN (USD 4,399 million revenue)
    • Taiwan Tea Corporation (USD 504 million revenue)
    • Unilever (USD $ 588.09 million revenue)

Tea drinkers demographics

  • 53% of tea drinkers are women; 47% are men
  • Most tea drinkers are between the ages of 30–39
    • 14% of tea drinkers are 20 or under
    • 19% of tea drinkers are 20-29
    • 23% of tea drinkers are 30-39
    • 13% of tea drinkers are 40-49
    • 13% of tea drinkers are 50-59
    • 18% of tea drinkers are 60+

See how I can help your tea or coffee business sell more products.

  • Strategy: Get a clear direction with insightful marketing and branding strategies.
  • SEO: Get colossal amounts of SEO traffic. See actual results.
  • Content Marketing: I create epic content that gets you traffic, shares, and links.
  • Paid Media: effective paid advertising with clear ROI.

Book a Call

Global tea production statistics:

  • About 6.7 million metric tons of tea was produced globally in 2020.
  • There are over 1,000 varieties of tea, most commonly classified as white, green, oolong, and black.
  • Global black tea production is expected to increase by 2.2% annually, to hit 4.4 million tons by 2025.
  • Global green tea production is expected to increase by 7.1% annually, to hit 1.27 million tons by 2025.
  • World tea exports hit 1.94 million tons in 2020, a 4.3% increase from 2019.
  • China is the biggest tea producer globally, producing 2 million tons of tea annually.
  • China, India, Sri Lanka, and Kenya account for 75% of global tea production.
  • China is the only country to produce all six types of tea.
  • Kenya is the biggest exporter of black tea. In 2020, Kenya exported 575,300 tons of black tea.
  • Of the 100,000 metric tons of tea produced in Japan, over 95% is green.
  • Only 3% of tea produced in Japan is exported; the country exports around 5,108 tons of tea annually.
  • Sri Lanka exports 265,569 million tons of tea annually, 95% of which is black.
  • Taiwan produces 5,632 tons of oolong tea annually, representing 37.6% of its total tea production.
  • Less than 1% of tea produced globally is organic.
  • China is the biggest producer of organic tea globally; they produce 4000 tons of organic tea annually.
  • 67% of tea produced globally is made into tea bags.
  • 15% of tea produced globally is made into iced tea.
  • 18.% of tea produced globally is sold as loose leaf tea.
China’s Tea Production Statistics
  • China has produced tea since approximately 2737 BC.
  • In 2020, China produced 2.97 million metric tons of tea, 43% of the global tea supply.

  • Of the 2.97 million metric tons of tea China produced in 2020:
    • 24,354 metric tons (0.82%) was white
    • 1.77 million metric tons (63.14%) was green
    • 326,700 metric tons (11.37%) was oolong
    • 8,900 metric tons (0.3%) was yellow
    • 336,501 metric tons (11.33%) was black
    • 378,000 metric tons (13.04%) was dark (Pu’er)

  • 71% (2.1 million tons) of China’s total tea production was consumed domestically.
  • China earned 78.7 billion U.S. dollars in revenue from tea exports (4.9% of China’s 2020 GDP).
  • China accounts for a staggering 40% of global tea revenue in 2020, totaling 78.7 billion U.S. dollars.
  • One of the most expensive teas in China is called Panda Dung Tea, it comes from Ya’An in Sichuan. Panda Dung Tea sells for $200 per cup and is fertilized with panda manure.
  • China produces ten world-famous teas.
  • In 2020 China produced 2.97 million metric tons of world-famous tea.

Tea Consumption

Global Tea Consumption Statistics
  • The global tea market is valued at US$ 21 billion.
  • Tea is the second most consumed beverage globally, after water.
  • 29% of people drink tea each day.
  • The average person drinks 1.8 cups of tea per day.
  • The average person spends USD 5,000 on tea each year.
  • The global annual tea consumption was 273 billion liters, in 2020.
Which Country Drinks The Most Tea?

Turkey consumes the most tea annually. A typical Turk consumes an average of 5 cups of tea per day, amounting to 1300 cups of tea per year. The tea market in Turkey was worth US$5549.5m in 2020.

Tea Consumption by Country



Cups Per Person/year

Cups of Tea Consumed Annually In The Country



1580 cups

2.718 billion cups



1550 cups

3 billion cups



1200 cups

162 billion cups


New Zealand

1200 cups

3.1 billion cups



1095 cups

5.183 billion cups



1000 cups

162 billion cups



900 cups

1.7 billion cups


United Kingdom

750 cups

36 billion cups



650 cups

55.575 billion cups



610 cups

22.7 billion cups

Tea Consumption in America
  • The U.S. continues as the 2nd largest importer of tea in the world after Pakistan.
  • On any given day, over 159 million Americans are drinking tea; that’s 48% of the population.
  • 80% of tea consumed in America is consumed at home; 20% is consumed out of the home.
  • Most American tea consumers buy their tea at Supermarkets. 29% buy it at hypermarkets and online retail stores.
  • About 84% of all tea consumed was black tea, and 15% was green. The remaining 1% was oolong, white and dark tea.
  • In 2020, Americans consumed over 84 billion servings of tea or more than 3.8 billion gallons. The average number of cups of tea per day per person in America is 7.
  • America’s South and Northeast regions have the greatest concentration of tea drinkers.
  • 75 - 80% of all tea consumed in America is iced tea.
  • The average American drinks 420 liters, or 110 gallons, of iced tea annually.
  • Lipton, Arizona, and Dean’s are the three biggest iced tea brands in America. Together they account for 27% of the market.
  • RTD tea segment represented about 24% of the total market share in 2020.
  • Specialty tea (e.g., loose leaf tea) represents 36% of the total tea market.
  • Sparkling tea represents 7% of the total tea market.
Tea Consumption in India Statistics
  • Tea is native to India; it was used as early as the 12th century for cooking. In this era, tea was consumed as a medicine, with lemon and spices.
  • British colonialists implemented a highly successful marketing campaign in 1903, to boost India’s domestic tea consumption. As a result of their efforts, tea became more popular in India.
  • India consumed approximately one billion kilograms of tea during 2020.
  • 90% of tea consumed in India is black tea (1,116,000 tons).
  • The average Indian drinks 7-8 cups of masala chai a day.
  • Indian masala chai recipes vary by region and household. Typically masala chai is made with crushed ginger, crushed cardamom, lemongrass, cloves, and cinnamon.
  • The RTD tea segment represented about 12% of India’s total tea market in 2020.
  • Most of the tea consumed in India’s domestic market is produced in Assam. Whereas 36% of tea produced in India’s Darjeeling area is exported.
  • The biggest tea brand in India is Tata Tea, with 30% of the total market share.
  • Leading tea brands in India include Tata Tea, HUL Tea Brands, and Wagh Bakri.
    • Tata Tea - USD 1,300,000,000 annual revenue and 30% market share.
    • HUL Tea Brands - USD 3,471,493,810 annual revenue and 27% market share.
    • Wagh Bakri - USD 2,016,718 annual revenue and 8% market share.
  • Most Indian tea consumers buy their tea at convenience stores. 40% buy it at supermarkets or hypermarkets.

Tea Industry Statistics

Sri Lanka Tea Industry Statistics
  • Sri Lanka produces 303,840 tonnes of tea annually. 11.8% is consumed in Sri Lanka’s domestic market and 88.2% of Ceylon tea is exported.
  • Sri Lanka exports 24.17 million kgs of Ceylon tea, contributing 2% to the nation’s GDP.
  • Iraq is the main buyer of Ceylon tea; the second-largest buyer of Ceylon tea is Turkey.
  • A tea made of Sri Lankan tea tips, called Golden Tips rings in at $200 per gram, approximately 4x the cost of gold.
  • There are seven main tea growing regions in Sri Lanka:
    • Nuwara Eliya,
    • Dimbula,
    • Uva
    • Uda Pussallawa,
    • Kandy
    • Ruhuna
    • Sabaragamuwa
  • Nuwara Eliya is often singled out as producing the highest quality Ceylon tea.
  • Dunkeld Estate is the largest tea estate in Sri Lanka. It’s 220 hectares (550 acres) large and produces, on average, 350,000kgs of Ceylon tea annually.
  • 87% of Ceylon tea is black.
  • Ceylon tea has a geographical indication (GI), which means only tea from Sri Lanka can be called Ceylon tea.
UK Tea Industry Statistics
  • A British person consumes on average 265 liters of tea per year, spending approximately £12,500 or US$16,816 in their lifetime.
  • COVID-19 had a negative impact on tea consumption in Britain.
  • The UK Tea market was worth £1.5 billion (USD 2 billion) in 2020, down 6.25% from 2019 (£1.6 billion or USD 2.12 billion).
  • The leading tea brands in the UK are Tetley, PG Tips, and Typhoo. Together these three companies control 64% market share. Independently their market share is as follows:
    • Tetley (27% market share)
    • PG tips (24% market share)
    • Typhoo (13% market share)
  • Black tea is the most popular type of tea in the UK. The black tea segment was worth £295 million (USD 400 million) in 2020.
  • Green tea is the fastest-growing segment in the UK. The green tea segment was worth £29.5 million (USD 40 million) in 2020. It’s expected to reach £45 million (USD 60 million) by 2025, growing at a CAGR of 7.5%.
  • The UK has imported 280,000 tons of tea since 2015, averaging 45,000 tons of imported tea per year.
  • 52% of Brits cite English Breakfast as their favourite blend, while 23% cite Orange Pekoe, and 22% prefer Earl Grey.
  • Most Brits (57%) buy their tea at convenience stores, while 29% prefer to buy it at supermarkets.
  • Teabags represent 70% of tea sold in the UK, while loose leaf tea represents 30%.
Tea Industry Statistics Canada
  • Canada is the 11th largest importer of tea globally; Canada’s tea market was worth US$1,330.3m in 2020.
  • Regular black is the most popular tea in Canada; it’s preferred by 47% of Canadians.
  • The daily tea consumption for Canadians averages 2-3 cups of tea per day.
  • Canada’s at-home market for tea is worth $1,170.7 million; the nation’s out-of-home tea market is worth $159.6 million.
  • Millennials and Gen Z are two significant segments of tea drinkers.
  • 39% of Canadian tea drinkers live in an urban setting, while 15% live in rural settings.
  • 23% of Canadians are light tea drinkers (1.4 cups a day) while 35 % are heavy tea drinkers (2-4 cups a day).
  • 59% of Canadians buy tea from grocery stores, while 12% purchase from specialty tea stores.
  • Most tea drinkers in Canada are female (55%) and suburban (46%) female.

Green Tea Consumption Statistics

  • Approximately 600,000 tons of green tea are consumed every year in the world.
  • The global green tea market is worth USD 13.35 billion.
  • Roughly 20% of people drink green tea; 14% of people say they drink green tea for its health benefits.
  • China is the largest consumer of green tea; the Chinese consume an average of 6.4 billion cups of green tea per day or 2 billion liters (250 billion gallons) of green tea annually.
  • The average Japanese person drinks 2-3 cups of green tea per day or 26 billion liters (8 billion gallons) of green tea annually.
  • Japan produces 81,000 tons of green tea annually; 94% of that green tea is consumed within Japan’s domestic market. Only 6% of their green tea is exported.

Ready to Drink Tea Statistics

  • The global ready-to-drink (RTD) tea market size was worth USD 10.18 billion in 2020. It’s expected to reach $38.96 billion by 2027.
  • RTD tea is positioned to assist in weight loss, reduce headaches, decrease cholesterol levels, and lower the risk of heart attacks.
  • The United States has the biggest RTD tea market globally, worth USD $6.7 billion in 2020.
    • RTD black tea was the most significant segment of the USA's RTD tea market. RTD black tea was worth $2.3 billion in 2020. Up 3% from $1.7 billion in 2019.
  • China drinks 4-5 cups of RTD tea per day, totaling 13,356.0 million liters (2937 million gallons) annually.
  • The American RTD tea market was worth USD 10.18 billion in 2020.
  • RTD tea in the US has grown 1.1% annually between 2015 and 2020.
  • America’s RTD tea market is mature and homogenous with high penetration; it’s dominated by leading players, such as Coca-Cola, Nestle, and Unilever.
  • The black tea segment was the highest contributor to the RTD tea market.
  • Most of the black tea used in ice tea comes from Argentina; it’s used because it doesn’t cloud.
  • Lipton Pure Leaf was the top-selling RTD tea brand in the United States in 2021.
  • RTD green tea is typically more expensive than RTD black tea in America.
  • RTD black tea is typically more popular among Americans.

Afternoon Tea Statistics and Facts

Afternoon Tea Statistics
  • Some of the most extravagant places to have afternoon tea in London, England include The Ritz, the Savoy, and Fortnum & Masons. The average cost for afternoon tea at these three establishments is £75, or USD 100.
Afternoon Tea Fun Facts
  • Afternoon tea began in the 1840s when Anna Russell, the Duchess of Bedford, grew hungry. At the time, there were only two meals a day, breakfast and dinner, and dinner was often served at 8:00 pm.
  • Afternoon tea is different from cream tea and high tea.
  • It’s poor etiquette to raise your pinky finger while drinking your afternoon tea.
  • Afternoon tea evolved from two tea drinking customs: “low tea” and “high tea”.
    • Low tea was taken by the aristocrats, sitting around low tables eating light snacks (e.g., sandwiches, pastries) around 4:00 pm.
    • High tea was customary for the middle class; it was taken at high tables and involved more substantial food (e.g., ham, bread) as the evening meal, taken between 5:00 pm or 6:00 pm.
  • British aristocrats took low tea as an opportunity to demonstrate wealth. Inferior quality china tended to crack when exposed to boiling water, while high-quality china did not crack when exposed to boiling water. Adding the water first allowed the upper class to demonstrate to guests they had the highest quality of teaware.
  • An afternoon tea menu typically consists of small “finger” sandwiches, cake, and pastries.
  • Cream tea is a customary pairing of black tea (e.g., Earl Grey, Afternoon blends) with scones, clotted cream, and jam.

Do you want to sell more coffee and tea?

Hi, I'm Mackenzie Bailey. I help tea and coffee businesses grow. My only question is will it be yours?

View Services

About Mackenzie Bailey

She is the founder of Steeped Content. She's the go-to marketing expert in the tea and coffee sector. Industry veterans call Mackenzie "a fresh source of new ideas," and clients say she goes "above and beyond." 

Learn More

Do you want to sell more coffee and tea?

Hi, I'm Mackenzie Bailey. I help tea and coffee businesses grow. My only question is will it be yours?

View Services

Express Your Opinion

Save my name, email, and website in this browser for the next time I comment.