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Tea Podcasts

Podcasting is growing in popularity within the tea market, and as a result, many brands and thought leaders have started a podcast. This reflects a supply rising to meet demand; 55% of the US population have listened to a podcast, up from 51% in 2019.

Podcasting is one of the five content building blocks (i.e., newsletters, blogs, images, video, and podcasts) that brands use in content marketing. Podcasting is one marketing tactic that can be incorporated into a business’s marketing strategy.

A podcast is an episodic set of audio files that are consumed independently or sequentially. Independent episodes don’t depend on one another (e.g., Tea Biz), while sequential episodes (e.g., China History Podcast) are designed to be consumed in succession.

Podcasts share similarities to radio shows - a podcast host leads the show, and high-quality audio is recorded.

This article highlights some of the popular podcasts within the category of tea. Each podcast’s unique focus is highlighted and categorized based on audience type and content.

Tea Podcasts (listed alphabetically):

  1. Chai This at Home
  2. Floating Leaves Tea Podcast
  3. Here is the Tea
  4. Infused
  5. Life Of Tea
  6. My Japanese Green Tea
  7. Nio Tea Podcast
  8. Pod of Tea
  9. Qualitea Time
  10. Shernelle's Tea Talk
  11. Talking Tea
  12. Tea Biz
  13. Tea Leaf Project
  14. Tea, Mud and Hope
  15. TeaLife Audio
  16. Teavana_Teaist
  17. The Book of Tea by Okakura Kakuzo
  18. The China History Podcast: Tea
  19. The Essence Of Tea
  20. The Tea History Podcast
  21. The Teamigos Podcast
  22. To Tea Together
  23. While There is Tea There is Hope
  24. While You Were Steeping

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Chai This at Home

Podcast host: Mark and Katie

Episodes: Independent episodes

Primary podcast audience: Tea enthusiasts

Year started: 2020

For tea enthusiasts who want product commentary, Chai This at Home provides casual commentary about teas. Because the podcast offers short form review content it’s useful to listeners looking for their next tea purchase.

Topics Covered:

  • Teas from new tea stores (e.g., the “Maple and More” episode)
  • Tea review for gifted products (e.g., Lifestyle Teas Stress Less)
  • Reviews of teas from well-known brands (e.g., Numi Rooibos Chai)

“We embark on a quest to find the perfect tea!”

Katie,

Chai This at Home

Floating Leaves Tea

Podcast host: Shiuwen Tai and Noah

Primary podcast audience: Tea enthusiasts

Year started: 2019

For tea enthusiasts who want informal commentary about tea products, Floating Leaves Tea provides informal discussions. Because the conversation between Shiuwen and ​​Noah feels intimate, like that of friends, it’s a nice way to feel connected to the hosts and the products they discuss.

Topics Covered:

  • Announcements (e.g., Video Podcast Promotion)
  • Product discussions (e.g., Yunnan Oolong, Playing With Pots)
  • Preparation commentary (e.g., Conversations on water temperature and tea brewing)

Here Is The Tea

Podcast host: Anne Pawlak

Episodes: Independent episodes

Primary podcast audience: Tea enthusiasts

Year started: 2020

For tea enthusiasts who value the cultural context of tea, Here Is The Tea provides discussions of how tea influences your lifestyle. Because Here Is The Tea explores tea's impact on lifestyle from many angles, it caters to broader interests.

Topics Covered:

  • Tea and spirituality (e.g., How to create your own sacred space)
  • Tea and philosophy (e.g., Wabi and Sabi with Adam Wojcinski)
  • Tea production (e.g., Growing Tea the Scottish way with Monica Griesbaum)

“My podcast finds out how tea influences personal well-being, spirituality, physical and mental performance, and cultural and social changes.”

Anne Pawlak,

Here Is The Tea

Infused

Podcast host: Mackenzie Bailey

Episodes: Sequential episodes

Primary podcast audience: Tea businesses

Year started: 2022

For new and growing tea businesses that need insight about starting, sourcing, and marketing a tea business, Infused is the podcast that gives you the context you need to be a successful tea entrepreneur. Unlike other tea podcasts, this podcast is most valuable to small to midsize tea companies.

Topics Covered:

  • Secrets of Sourcing (e.g., sourcing from farms, brokers, and wholesalers)
  • Lessons of Launching (e.g., how to start a tea business)
  • Marketing Tea (e.g., how to grow a tea business and sell more of your products)

“I’m currently producing episodes for Infused. See if you’re eligible to apply as a podcast guest now - take this short three-question quiz!”

Mackenzie Bailey,

Founder of Steeped Content

Life Of Tea

Podcast host: Global Tea Hut

Episodes: Independent and sequential episodes

Primary podcast audience: Tea enthusiasts

Year started: 2018

For tea enthusiasts who value self cultivation, Life Of Tea offers discussions of the ways tea helps you improve yourself. Because Life Of Tea discusses philosophy, honorable character, and other topics, it's beneficial for those with holistic interests.

Topics Covered:

  • Tea and philosophy (e.g., Tea and Zen)
  • Tea and honorable character (e.g., merits of service and self-discipline)
  • Tea and environmental connection (e.g., living tea)

“We strive to offer inspiring and insightful conversations about the Way Of Tea, Cha Dao.”

Jaanus,

Life Of Tea

My Japanese Green Tea

Podcast host: Ricardo Caicedo

Episodes: Independent episodes

Primary podcast audience: Tea enthusiasts

Year started: 2013

For tea enthusiasts that want expertise in Japanese green tea, My Japanese Green Tea is a podcast that offers you the product insight. The podcast explores the different types of Japanese green tea, consumption, and historical context. Unlike other tea podcasts, this podcast is exclusively focused on Japan.

Topics covered:

  • Japanese tea cultivars (e.g., Japanese Tea Cultivars with Noli Ergas)
  • The Japanese tea ceremony (e.g., The Enshu School of The Japanese Tea Ceremony)
  • Tea tasting (e.g., Professional Japanese Tea Tasting)

“I don't have a separate purpose for the podcasts; it’s pretty much the same content as the website but just in audio form. The difference is that I prefer to have a recorded interview instead of just showing the text.”

Ricardo Caicedo,

My Japanese Green Tea

Nio Tea Podcast

Podcast host: Will Klingner

Episodes: Independent episodes

Primary podcast audience: Tea enthusiasts

Year started: 2019

For tea enthusiasts who value information, Nio Tea Podcast offers insight and persuasion regarding Japanese green tea. Because Will, the podcast host, draws on his frequent trips to Japan, the podcast offers uniquely qualified insights.

Topics Covered:

  • Practical tea tips (e.g., How to Make Better Matcha)
  • Product persuasion (e.g., 5 Reasons to Drink Gyokuro)
  • Product education (e.g., Benefits of Loose Leaf Tea)

“Our podcast dives deep into the world of organic Japanese green tea and teaches you new things about this amazing drink.”

Will Klingner,

Nio Tea Podcast

Pod of Tea

Podcast host: Emma

Episodes: Independent episodes

Primary podcast audience: Tea enthusiasts

Year started: 2018

For tea enthusiasts who want to explore tea products, Pod of Tea provides the commentary you need. Because Pod of Tea discusses various types of tea and highlights teas that meet common taste preferences, it’s a great podcast for those looking for new teas to try.

Topics covered:

  • Product profiles (e.g., Lapsang Souchong, Kombucha)
  • Product exploration (e.g., Teas that taste like dessert)
  • Profiles of people in the tea industry (e.g., Discussion with Daughters of Botany)

Qualitea Time

Podcast host: Tori

Episodes: Independent episodes

Primary podcast audience: Tea enthusiasts

Year started: 2020

For tea enthusiasts who crave connection, Qualitea Time offers you exposure to those at the heart of the tea community. Because Qualitea Time features well-known tea personalities and business owners, unlike other tea podcasts, this is a people-focused podcast which is pleasantly unique.

Topics covered:

  • Product recommendations (e.g., Top Teas of 2020)
  • Profiles of tea business owners (e.g., Deb from Dessert by Deb)
  • Profiles of tea personalities (e.g., Kelly, a well-known member of the tea community with a presence on Steepster, Instagram (@ros_strange), and the podcast Geek Steep)

Shernelle’s Tea Talk

Podcast host: Shernelle Howell

Episodes: Independent episodes

Primary podcast audience: Tea enthusiasts

Year started: 2020

For tea enthusiasts who want to feel connected with leaders in the tea community, Shernelle’s Tea Talk offers an A-list collection of guests. Shernelle’s Tea Talk gives voice to tea experts and business owners, offering listeners a behind-the-scenes look into the world of tea.

Topics Covered:

  • Profiles of tea business owners (e.g., Annabel Kalmar, founder of Tea Rebellion)
  • Profiles of tea educators and experts (e.g., Joyce Maina, on working in the tea business & East African teas)
  • Profiles of teaware craftsmen (e.g., Marcel Karcher on tea and being a ceramicist)

“This is a podcast dedicated to tea culture, tea enthusiasts, and tea lovers at all levels, whether you are beginners or connoisseurs.”

Shernelle Howell,

Shernelle's Tea Talk

Talking Tea

Podcast host: Ken Kohen

Episodes: Independent episodes

Primary podcast audience: Tea enthusiasts

Year started: 2014

For tea enthusiasts who want conversations about tea and tea culture, Talking Tea provides valuable commentary. Because the podcast features a range of tea experts (e.g., Kevin Gascoyne), the insight shared in these conversations about tea offers unique insight.

Topics covered:

  • Tea and culture (e.g., The Korean Way of Tea, with Brother Anthony Taize)
  • Tea and philosophy (e.g., Tea and Daoism)
  • How to fully experience tea (e.g., Sensory Immersion into Tea)

“The podcast's mission is to raise awareness of tea and tea culture in all its forms.”

Ken Kohen,

Talking Tea

Tea Biz

Podcast host: Dan Bolton

Episodes: Independent episodes

Primary podcast audience: Tea businesses

Year started: 2021

For established tea businesses that need deep and timely insight into the changing tea industry, Tea Biz is a podcast that gives you great industry context by diving deep into issues such as production, pricing, and competitor actions. Unlike other tea podcasts, this podcast is valuable to all factions of tea businesses (e.g., producers, blenders, retailers).

Topics covered:

  • Tea pricing (e.g., Tea price report)
  • Conditions affecting the tea market (e.g., Impact of weather and climate on tea production)
  • Actions and innovations of small and large tea retailers (e.g., Trends toward sustainable packaging)

“Think of Tea Biz as a digital caravan of storytellers bringing you authentic, authoritative and exclusive stories weekly.”

Dan Bolton,

Publisher at Tea Biz and Tea Journey

Tea Leaf Project

Podcast host: Steph B

Episodes: Independent episodes

Primary podcast audience: Tea enthusiasts

Year started: 2020

For tea enthusiasts who value casual commentary, Tea Leaf Project provides content focused on tea products. Because the Tea Leaf Project produces review-style content, it may be useful to those looking for a tea to try.

Topics Covered:

  • Review content (e.g., Sips By Subscription Box)
  • Commentary on new product offerings (e.g., Adagio The CommuniTEA Monthly Tea Box)
  • Tea innovation (e.g., Fandom blends)

“My podcast discusses all facets of tea, including reviews, hauls, tea education, tea recipes, and all other subjects on tea!”

Steph B,

Tea Leaf Project

Tea Mud and Hope

Podcast host: Monica

Episodes: Independent episodes

Primary podcast audience: Tea enthusiasts

Year started: 2019

For tea enthusiasts who want an inside perspective, Tea Mud and Hope provides guest interviews focused on the tea industry. Because Tea Mud and Hope has a range of experts - from those that produce tea, those who enhance tea, and those who assess it - it offers listeners a unique perspective.

Topics covered:

  • Expert profiles (e.g., Lydia Gautier shares her thoughts on professional tea sourcing)
  • Profiles of teaware craftsmen (e.g., A discussion with Shiloh Gastello, a ceramic artist)
  • Connecting tea drinkers to origin (e.g., Conversations about volunteering on tea farms)

TeaLife Audio

Podcast host: Adam Wojciński

Episodes: Independent episodes

Primary podcast audience: Tea enthusiasts

Year started: 2015

For tea enthusiasts who want to learn about tea from within the context of Japan, TeaLife Audio provides commentary on a wide range of relevant topics. The podcast appeals to a wide audience because it varies its focus between tea, people, and culture.

Topics Covered:

  • Product recommendations (e.g., Books we love)
  • Tea preservation (e.g., Tea storage)
  • Tea and etiquette (e.g., Being a good guest)

“TeaLife Audio is a podcast about the Japanese Way of Tea and its related arts.”

Adam Wojciński,

TeaLife Audio

Teavana_Teaist

Podcast host: Avi S

Episodes: Independent episodes

Primary podcast audience: Tea enthusiasts

Year started: 2020

For tea enthusiasts who want informal content, Teavana_Teaist discusses tea products. Because Teavana_Teaist mainly produces review style content, it can be helpful to those seeking new products.

Topics Covered:

  • Tea tasting (e.g., Tasting Harney & Sons teas)
  • Product reviews (e.g., Matcha tea set from the Republic of tea)
  • Ideas associated with tea (e.g., What is Teaism?)

“My podcast talks about different tea blends, tea tastings, and stories.”

Avi S,

Teavana_Teaist

The China History Podcast: Tea

Podcast host: Laszlo Montgomery

Episodes: Sequential episodes

Primary podcast audience: Tea enthusiasts

Year started: 2010

The China History Podcast is where tea lovers satisfy their inner history buff.

For tea enthusiasts that want a deep understanding of tea’s history, The China History Podcast’s season about tea is for you. The season offers a detailed, engaging, and interesting perspective on the history of tea in China. This podcast differentiates itself by focusing, with meticulous care and great storytelling, on the steward of tea, China.

Topics covered:

  • Tea production (e.g., Early cultivation of tea)
  • Tea in commerce (e.g., Tea in Chinese trade)
  • Tea in Chinese culture (e.g., Tea during the Ming Dynasty)

The Essence Of Tea

Podcast host: Sipping Streams Tea Company

Episodes: Independent episodes

Primary podcast audience: Tea enthusiasts

Year started: 2020

For tea enthusiasts who are interested in how tea can fit into life's broader dimensions, The Essence Of Tea provides you with diverse conversations. Because The Essence Of Tea addresses tea products, pairing, and the social and cultural impact of tea, it appeals to a broader audience.

Topics Covered:

  • Tea and community bettering (e.g., From Charity to Creating a Sustainable Community Economy Through Tea )
  • Tea and food (e.g., Cheese and Tea Pairing with Greg Trevino)
  • Product recommendations (e.g., The Top 3 Teas Our Fans LOVE and Why)

“The Essence Of Tea inspires and educates people looking to improve their lives through health and wellness.”

Sipping Streams Tea Company

The Tea History Podcast

Podcast host: Laszlo Montgomery

Episodes: Sequential episodes

Primary podcast audience: Tea enthusiasts

Year started: 2021

For tea enthusiasts that crave a comprehensive understanding of tea’s history, The Tea History Podcast is a podcast that offers you deep insight. The podcast offers a detailed, engaging, and interesting perspective on the history of tea. Unlike other tea podcasts, The Tea History Podcast differentiates itself by focusing on tea’s rich global heritage.

Topics covered:

  • Tea in China (e.g., Famous China Teas Part 1 & 2)
  • Tea in Europe (e.g., Europeans Discover Tea)
  • Tea in America (e.g., Don’t Tax My Tea)

“This podcast introduces the mythical and historical timeline of one of the most popular beverages in the world, tea.”

Laszlo Montgomery,

The Tea History Podcast

The Teamigos Podcast

Podcast host: Vince LaPelusa

Episodes: Independent episodes

Primary podcast audience: Tea enthusiasts

Year started: 2021

For those who lead an active lifestyle, The Teamigos Podcast provides content about health. Because The Teamigos Podcast discusses mental and physical health, as well as a range of other topics, it appeals to a wide audience.

Topics Covered:

  • Product innovations (e.g., CBD in tea)
  • Tea and food (e.g., Tea, Tacos and Textiles)
  • Tea and health (e.g., Functional Tools for Optimizing Women's Health)

“We talk about life while enjoying tea.”

Vince LaPelusa,

The Teamigos Podcast

To Tea Together

Podcast host: William Liu

Episodes: Independent episodes

Primary podcast audience: Tea enthusiasts

Classification: New and Active

Year started: 2020

For tea enthusiasts in university, To Tea Together provides discussion on life and anecdotes about tea. Because To Tea Together tackles issues beyond tea, this podcast is for those whose interests span beyond just tea.

Topics Covered:

  • Tea and cross-cultural influence (e.g., Tereré, Sports, & Coming to Canada From Paraguay)
  • Tea and identity (e.g., Tea and Industry Reflections with Veteran Journalist, Dan Bolton)
  • Tea and sustainability (e.g., Discussion on sustainability with student leaders)

“To Tea Together celebrates and promotes artisanal tea culture by engaging in conversations.”

William Liu,

To Tea Together

While There is Tea There is Hope

Podcast host: Alex Telander

Episodes: Independent episodes

Primary podcast audience: Tea enthusiasts

Year started: 2021

For tea enthusiasts who want casual commentary about tea, While There is Tea There is Hope provides discussions of tea, and its historical context. Because the commentary features three perspectives, the discussions are engaging.

Topics Covered:

  • Features of tea products (e.g., Tarran mentions he's drinking tea from the Tealeaves company)
  • Literally references (e.g., episodes mention tea books, such as For All the Tea in China by Sarah Rose)
  • How tea fits into lifestyle (e.g., consuming tea at different times of day)

“My co-hosts, Mike and Tarran, join me talking about the drink we love, and learn how it became one of the most popular beverages on the planet.”

Alex Telander,

While There is Tea There is Hope

While You Were Steeping

Podcast host: Hayden Rodgers and Michael Mandalios

Episodes: Independent episodes

Primary podcast audience: Tea enthusiasts

Year started: 2020

While You Were Steeping provides commentary about tea and herbal tea for tea enthusiasts who want comprehensive information. Because While You Were Steeping dedicates time to specific topics, it's easy for listeners to select the information they are interested in.

Topics Covered:

  • Types of tea (e.g., black tea, green tea)
  • Types of herbal teas (e.g., Yerba Mate)
  • Announcements (e.g., Holiday Message)

“While You Were Steeping discovers the rich history of tea across time and cultures and reviews locally sampled teas of all kinds.”

Hayden Rodgers and Michael Mandalios,

While You Were Steeping

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Do you want to sell more coffee and tea?

Hi, I'm Mackenzie Bailey. I help tea and coffee businesses grow. My only question is will it be yours?

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