Transforming digital and content marketing for tea and coffee companies

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Best Coffee Websites

  1. 49th Parallel Coffee
  2. Black Oak Coffee Roasters
  3. Black Rifle Coffee
  4. Blk & Bold
  5. Blue Bottle Coffee
  6. Blue Coffee Box
  7. Blue Tokai Coffee Roasters
  8. Bones Coffee Company
  9. Bulletproof
  10. Ceremony Coffee
  11. Chamberlain Coffee
  12. Counter Culture Coffee
  13. Death Wish Coffee Company
  14. Driftaway
  15. Equator Coffees
  16. Hand Ground
  17. Intelligentsia
  18. Kicking Horse Coffee
  19. La Colombe Coffee Roasters
  20. Miura
  21. Nescafe
  22. Pallet Coffee Roasters
  23. Pilot Coffee Roasters
  24. Sleepy Owl Coffee
  25. Stumptown
  26. Super Coffee
  27. Vega Coffee
  28. Verve Coffee Roasters
  29. VitaCup
  30. Wandering Bear Coffee

49th Parallel Coffee

49th Parallel Coffee is a roastery located in Vancouver, Canada.

For website visitors who appreciate premium experiences, the 49th Parallel Coffee website provides an exceptionally well-branded e-commerce experience. 49th Parallel Coffee emphasises showcasing brand colours and products, so visitors quickly get a precise feel for this coffee company and its product line.

Some things the 49th Parallel Coffee website does well:

  • Features a product-focused hero image
  • Showcasing content on the homepage
  • Facilitating product discovery

Black Oak Coffee Roasters

The Black Oak Coffee Roasters website provides an exceptionally clear value proposition for coffee lovers who are used to purchasing online. Because Black Oak Coffee Roasters makes their offering and target audience clear, visitors in the brand's target segment feel understood and encouraged to buy.

Some things the Black Oak Coffee Roasters website does well:

  • Offers a prominent incentive for visitors to spend (e.g., FREE SHIPPING on all orders over $35)
  • Clear value proposition and call to action at the top of the page, above the fold
  • Use of rich media (e.g., videos) that resonate with customers

Black Rifle Coffee

For the masculine coffee lover who wants a clear, cohesive, and edgy brand experience, the Black Rifle Coffee website speaks to its target audience with laser-like precision. Because Black Rifle Coffee offers compelling products and merchandise, the coffee company becomes a lifestyle brand.

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Some things the Black Rifle Coffee website does well:

  • Overcomes objections and provides reasons to purchase at the top of the page, above the fold.
  • On-brand copywriting (e.g., Emails Suck. Ours Don't.)
  • Gamification (e.g., BRCC Loyalty Points)

Blk & Bold

For coffee drinkers who value impact, the Blk & Bold website provides an opportunity for customers to feel connected to social change. Because the website uses storytelling and corporate social responsibility signals well, customers may feel like their purchase makes a difference.

Some things the Blk & Bold website does well:

  • Brand storytelling
  • Incentivising email list growth (Get 15% off)
  • Reducing barriers to purchasing (e.g. Spend $35 to get FREE shipping)

Blue Bottle Coffee

The Blue Bottle Coffee website provides a clean design that makes taking action easy for coffee lovers who appreciate convenience and products reflecting a minimalist design. Because Blue Bottle Coffee weaves simplicity through its product and website design, branding feels cohesive. The Blue Bottle Coffee homepage also has a few critical points where visitors can act, and these calls to action don’t compete for attention.

Some things the Blue Bottle Coffee website does well:

  • Prominent call to action to join their newsletter, which benefits their email marketing
  • Features key content on their website, to engage visitors
  • Facilitates product exportation with a quiz.

Blue Coffee Box

For subscription coffee buyers who appreciate variety and quality, the Blue Coffee Box website provides visitors with evidence encouraging them to believe that both needs (variety and quality) will be met. Because Blue Coffee Box relies heavily on proof (e.g., reviews), it’s easy for prospects to turn into customers.

Some things the Blue Coffee Box website does well:

  • Communicates a value proposition and process (e.g., Three key points in the “How It Works” section)
  • Uses social proof (e.g., reviews)
  • Inspires trust (e.g., logos of media outlets the brand has been seen in, partner roasters)

Blue Tokai Coffee Roasters

The Blue Tokai Coffee Roasters website provides products to buy and locations to visit for coffee drinkers who appreciate cafe-quality coffee. Because Blue Tokai Coffee Roasters showcases the farms which supply their products, customers feel more connected to their products.

Some things the Blue Tokai Coffee Roasters website does well:

  • Showcasing innovative products in prominent images
  • Communicating a brand purpose
  • Using experiences and storytelling to build a deeper brand relationship

Bones Coffee Company

The Bones Coffee Company website provides a playfully edgy brand experience for coffee lovers who appreciate great branding. Because the Bones Coffee Company is responsive to different seasonal events (e.g., Halloween, Christmas), it inspires customers to purchase products frequently.

Some things the Bones Coffee Company website does well:

  • Communicate seasonal offers (e.g., Christmas products)
  • Facilitate product trial with bundles (e.g., 5 Bag Sample Pack)
  • Prominent customer support (e.g. Chat button)

Bulletproof

For coffee lovers who have specific dietary requirements, the Bulletproof website provides a range of products that meet customers' needs. Because Bulletproof features a range of products that cater to health and fitness needs, the site appeals to a range of customer needs.

Some things the Bulletproof website does well:

  • Encouraging prospects to become customers (prominent product imagers and clear call to action, “Try Now”)
  • Products grouped based on need (e.g. Coffee, MCT oil, Proteans)
  • Showcasing content relevant to product consumption (e.g. “Get the recipe” for Keto coffee)

Ceremony Coffee

For coffee drinkers who want a premium website experience, the Ceremony Coffee website provides an incredible experience that highlights the products. Because Ceremony Coffee uses design to spur visitor action, it offers a fantastic user experience.

Some things the Ceremony Coffee website does well:

  • Clear call to action (e.g., Subscribe and save 10%)
  • Rich, contextual product photos (e.g., Photos of beans and coffee)
  • Using design and curiosity to spur action (e.g., Let Color Be Your Guide, Taste By Colour)

Chamberlain Coffee

For coffee drinkers who value a sense of personal connection, the Chamberlain Coffee website provides a range of products that allow customers to feel connected to the founder, Emma Chamberlain. Because Chamberlain Coffee showcases the founder's personality and value in the product line, the brand feels authentic and personable.

Some things the Chamberlain Coffee website does well:

  • Showcases features and benefits (e.g., Fair Trade, California Made, +3000 Reviews, USDA Organic)
  • Effectively showcase the brand’s founder
  • Competing media coverage (e.g. the site features media quotes and logos together)

Counter Culture Coffee

For coffee lovers who want to make impactful purchasing decisions, the Counter Culture Coffee website provides an opportunity for meaningful interaction with the brand. Because the Counter Culture Coffee website focuses on engagement (e.g., content and products), it draws visitors deeper into the website.

Some things the Counter Culture Coffee website does well:

  • Demonstrating virtue (e.g. 2020 Transparency report)
  • Product prominence (e.g., showing Featured Products)
  • Product education (e.g., “Learn” section)

Death Wish Coffee Company

For coffee drinkers who appreciate strength and masculinity, the Death Wish Coffee Company website provides specialty coffee. Because the Death Wish Coffee Company focuses on building a brand - it resonates with a target segment.

Some things the brand name website does well:

  • Product recommendations
  • Clear product positioning (e.g., The World’s Strongest Coffee)
  • Social proof for products (e.g., 3236 reviews)

Driftaway Coffee

For coffee lovers who appreciate subscription boxes, the Driftaway Coffee website provides an opportunity to engage with coffee on a deeper level. Because Driftaway Coffee focuses on storytelling, it allows visitors to engage with products, founders, and content (e.g., quizzes).

Some things the Driftaway Coffee website does well:

  • Purchasing contexts (e.g., Gift Subscription, Subscriptions For You)
  • Trust building (e.g., media coverage and quotes)
  • Visual storytelling (e.g., image of origin, beans, and coffee brew)

Equator Coffees

For coffee lovers who appreciate product excellence, the Equator Coffees website provides visitors an opportunity to engage with intangible value in coffee. Because Equator Coffees focuses on premiumizing its products, it inspires visitors to trust the product.

Some things the Equator Coffees website does well:

  • Clear incentive to spend (e.g., Free Shipping Over $40)
  • Easy to navigate product bar (e.g., New Arrivals, Best Sellers, Coffee Sets)
  • Communicate product value (e.g., “Dedicated to Excellence” paired with trust badges, such as Fair Trade Certified)

Hand Ground

For specialty coffee drinkers who appreciate craftsmanship, the Hand Ground website provides a sense of craftsmanship. Because Hand Ground focuses on showcasing its product and its use cases, the Hand Ground website demonstrates to visitors all the benefits of product ownership.

Some things the Hand Ground website does well:

  • Showcases the product (e.g., beautiful images)
  • Highlights features and benefits (e.g., Consistent Grind)
  • Social proof (e.g., Handground reviews)

Intelligentsia Coffee

For coffee lovers who appreciate premium coffee, the Intelligentsia Coffee website provides a luxurious e-commerce experience. Because Intelligentsia Coffee focuses on premumizing products, website visitors’ potential customers have specific quality expectations.

Some things the Intelligentsia Coffee website does well:

  • Showcase products
  • Personalised product recommendations
  • Outlining the process of joining subscriptions

Kicking Horse Coffee

For coffee drinkers who appreciate specialty products, the Kicking Horse Coffee website provides coffee beans with attitude. Because the website features heroic product photos and clear branding, it places the product front-and-centre of the visitor’s mind.

Some things the Kicking Horse Coffee website does well:

  • Showcasing products (e.g., Limited edition products)
  • Prominent customer support
  • Features content (e.g., Light Roast vs. Dark Roast)

La Colombe Coffee Roasters

For coffee lovers who appreciate relatable brands, the La Colombe Coffee Roasters website provides approachable products and packaging. Because La Colombe Coffee Roasters places much emphasis on spotlighting theri products, it makes visitors quickly consider purchasing.

Some things the La Colombe Coffee Roasters website does well:

  • Using FOMO to drive action (e.g., 3hrs, 57 min, and 47 seconds)
  • Prominent product photos
  • Incentivizing large orders (e.g., 20% Off Orders Of 20+ Boxes)

Miura

For iced coffee lovers who want premium coffee products at home, the Miura website provides a polished website that differentiates their brands in the market. Because Miura focuses so heavily on what makes their coffee unique, visitors are persuaded to view it as premium.

Some things the Miura website does well:

  • Highlight their unique selling proposition (USP) (e.g., proprietary flash chilling process)
  • Highlights their value proposition (e.g., The most convent ice coffee solution )
  • Actively expands their customer base into new segments (e.g., boxed coffee employee program)

Nescafe

For instant coffee lovers who want to get what they want quickly and easily, the Nescafe website offers visitors an exceptionally easy website to interact with. Because Nescafe focuses on being customer centric (form design to website copy) there is little to no friction for visitors considering purchasing.

Some things the Nescafe website does well:

  • Demonstrating empathy and linking that emotional connection to their product
  • Showcasing content that drives product knowledge (e.g. Understanding coffee guide)
  • Highlighting their flagship product (e.g. NESCAFÉ Classic)

Pallet Coffee Roasters

For specialty coffee drinkers who want specialty coffee, the Pallet Coffee Roasters website showcases products and media that feel luxurious. The website creates an immersive experience that feels polished; visitors cannot help but view the brand's products as premium and inviting. Because Pallet Coffee Roasters focuses on cultivating a "hipster" and "local" feel, the website's design resonates with a clear target market.

Some things the Pallet Coffee Roasters website does well:

  • Use of rich media (e.g. videos and images)
  • Integrate social media into the website in a way that reflects the look and feel of the brand
  • Allowing visitors to select three general product categories (e.g. All Coffee, Equipment and Merch, Coffee Subscriptions)

Pilot Coffee Roasters

For coffee lovers who like to have a feel for coffee before buying a product, the Pilot Coffee Roasters website connects you to their products in an intuitive way. Because Pilot Coffee Roasters has many opportunities to learn about their products, the website effectively guides visitors into customers.

Some things the Pilot Coffee Roasters website does well:

  • Setting product expectations by including complimentary images (e.g., blackberrys) and tasting notes
  • Encouraging website visitors to purchase bubbles as gifts by using clear gift icons
  • Using GIFs to make the website feel move engaging

Sleepy Owl Coffee

For specialty coffee drinkers for convenience, the Sleepy Owl Coffee website has a range of products that appeal to the at-home coffee drinker. Because Sleepy Owl Coffee focuses on showcasing its product range, visitors are more likely to find something that resonates with them.

Some things the Sleepy Owl Coffee website does well:

  • Using the homepage to show their products in use
  • Communicate brand personality (e.g. playfulness) though visuals (e.g. emojis, jenga blocks)
  • Incentivising purchase with a clear offer (e.g. discount code)

Stumptown

For specialty coffee lovers who appreciate premium products, the Stumptown website showcases its beautifully designed products. Because the Stumptown homepage focuses on exposing visitors to the brand's product line, those who arrive at the Stumptown website quickly get a sense of the brand's quality.

Some things the Stumptown website does well:

  • Focus on highlighting seasonal products
  • Spotlighting best selling products
  • Showing visitors related merchandise (e.g. coffee mugs)

Super Coffee

For coffee drinkers on the go who have specific dietary requirements, the Super Coffee website really connects visitors to their products. Because Super Coffee focuses on highlighting how their products conveniently fit into their target market's lifestyle, it's easy for relevant visitors to become customers.

Some things the Super Coffee website does well:

  • Spotlight their products in a dynamic, high quality hero image.
  • Highlighting their products value proposition (e.g. answering the question “What makes it super?”)
  • Facilitating product exploration based on lifestyle needs

Vega Coffee

For specialty coffee drinkers who want to feel connected to the origin, the Vega Coffee website offers an experience that clearly and meaningfully differentiates the brand from competitors. Because Vega Coffee uses its people, process, and product well, visitors feel that the brand is trustworthy, purposeful, and innovative.

Some things the Vega Coffee website does well:

  • Brings their unique business process to life (e.g., they use copy and a great diagram to communicate their process)
  • Communicate their value proposition
  • Educate the visitor on why their brand is better than others in the market.

Verve Coffee Roasters

For coffee drinkers who appreciate specialty coffee, the Verve Coffee Roasters makes high-quality coffee feel accessible. Because Verve Coffee Roasters focuses on making product attributes visual (e.g., roast level) and offering product guidance, the website takes steps to help visitors interact with their products.

Some things the Verve Coffee Roasters website does well:

  • Brand storytelling (e.g., Prominent brand video)
  • Prominently showcasing their customer support
  • Segmenting their subscription offering into those buying for themselves and those gifting a subscription.

VitaCup

For coffee drinkers seeking specific benefits, the VitaCup website communicates how their products fit into customers' lifestyles (e.g., Keto) and desires (e.g., weight loss). Because VitaCup focuses on highlighting people and their products on their home page, visitors feel like other people are invested in the brand.

Some things the VitaCup website does well:

  • Connects their products to the customers lifestyle
  • Inspire credibility by spotlighting the brands in-house expertise (e.g. they have a registered dietitian who works on their products)
  • Link their products to a customer benefit (e.g., weight loss)

Wandering Bear Coffee

For coffee lovers who appreciate terrific branding, the Wandering Bear Coffee website is a delightful experience for visitors and provides an engaging user experience. Because Wandering Bear Coffee focuses on highlighting its products and the opinions of its customers equally, the website feels authentic, playful, persuasive, and engaging.

Some things the Wandering Bear Coffee website does well:

  • Website accessibility
  • Social proof (e.g., Prominent reviews)
  • Incentivize data collection (e.g., Get Mystery Deals & Exclusive Promos Sent To Your Phone)

Do you want to sell more coffee and tea?

Hi, I'm Mackenzie Bailey. I help tea and coffee businesses grow. My only question is will it be yours?

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About Mackenzie Bailey

She is the founder of Steeped Content. She's the go-to marketing expert in the tea and coffee sector. Industry veterans call Mackenzie "a fresh source of new ideas," and clients say she goes "above and beyond." 

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Do you want to sell more coffee and tea?

Hi, I'm Mackenzie Bailey. I help tea and coffee businesses grow. My only question is will it be yours?

View Services

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