Transforming digital and content marketing for tea and coffee companies

Digital Marketing Strategy

For tea and coffee businesses who want to sell more products, Steeped Content’s digital marketing strategy is for you. Unlike generalist agencies, Steeped Content specializes in tea and coffee markets, which means you can grow your business with highly relevant expertise.

Digital Marketing Strategy

New tea and coffee companies emerge every year, and established players consolidate, expanding their market share. To endure in the face of competition, you need a digital marketing strategy. 

SEO produces 'winner-takes-all' dynamics, and PPC ads can either drive a business forward or demolish their marketing budget. New social channels and trends often emerge, creating a sense of pressure and fragmentation in marketing efforts.

Embrace growth by getting a clear line of sight into the complex digital landscape; get your digital marketing strategy now.

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  • Gain a clear, detailed line of sight into how you can use digital marketing to grow your business.

  • Review of past actions

  • Analysis of present situation

  • Strategic marketing objectives

  • Analysis of marketing channels

  • Customer journey mapping

  • Recommendations and selection of:

    • Paid media (e.g., PPC)
    • Earned media (e.g., SEO, digital PR)
    • Shared media (e.g., social media)
    • Owned media (e.g., website, email)

  • Action plan

  • High level implementation budget

“A digital marketing strategy pairs well with a marketing strategy, marketing plan and content marketing strategy. "

Mackenzie Bailey

Digital and Content Marketing Strategist



  1. Book a time here to talk with Mackenzie about your unique requirements, and how this service can meet your needs.
  2. After purchase, Steeped Content will use a questionnaire format to help you efficiently provide the information which ensures the final product is tailored to your particular needs and context.
  3. Receive your digital marketing strategy and review it in a discussion with Steeped Content.

What People Are Saying

Mackenzie comes up with a clear and concise plan to get you set up for whatever your marketing related needs are.

“Mackenzie comes up with a clear and concise plan to get you set up for whatever your marketing related needs are, and even helps you understand how to put these plans in place. I had such a vague understanding of why SEO and content strategy were so important to the success of my business. But Mackenzie was able to explain and help me learn about all of these in such a short time."

Sierra Joseph-Quon,

Owner, The Tea Practitioner

Shop Digital Marketing Strategy

It’s your turn. Try this Digital Marketing Strategy service for yourself.

"Excellent strategy and delivery."

“Excellent strategy and delivery. You have demonstrated commendable initiative in applying marketing skills in developing a way forward, both at the strategic and tactical level.”

Dan Bolton

Founder and Editor, Tea Journey and Tea Biz

Winnipeg, Canada

Frequently Asked Questions

What is a digital marketing strategy?
Why do you need a digital marketing strategy?
What is the difference between a digital and content marketing strategy?


Customer Reviews

Based on 1 review
shell singal
Smart, logical and strategic. Love her!

I've worked in advertising for over ten years, and I'm extremely impressed with Mackenzie's quality of work and strategic processing. I was on cloud nine reading the digital marketing strategy Steeped Content delivered. Amazing value.

Mackenzie did a great job anticipating my needs as a client. When reviewing my digital marketing strategy, there was one point I wanted her to expand on and requested clarification. As I continued reading the document, however, I discovered Mackenzie was one step ahead as always; her document already provided the question I was about to ask. Highly recommend her :)