Transforming digital and content marketing for tea and coffee companies

Content Marketing Strategy

For tea and coffee businesses who want to stay ahead of the competition, our content marketing strategy is what you need. Unlike generalist agencies, Steeped Content specializes in tea and coffee markets, which means you can grow your business with highly relevant expertise.

Content Marketing Strategy

You need a content marketing strategy to connect with, and grow, your audience.

Every year, new tea and coffee companies emerge and established players consolidate, expanding their market share. If you want your company to endure, you need a content marketing strategy to attract and retain customers.

Attract more customers; get your content marketing strategy now.

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  • Provides a clear direction and plan for how your owned media can put your brand in front of more customers.

  • Review of past actions

  • Analysis of present situation

  • Business goals

  • Content goals

  • Content analysis:

    • website
    • two social channels

  • Target audience

  • Competitor research

  • Content format

  • Content distribution

  • Measurement

  • Recommendations

  • Action plan

  • High level implementation budget

“A content marketing strategy is often paired with a marketing strategy, digital strategy and marketing plan. "

Mackenzie Bailey

Digital and Content Marketing Strategist



  1. Book a time here to talk with Mackenzie about your unique requirements, and how this service can meet your needs.
  2. After purchase, Steeped Content will use a questionnaire format to help you efficiently provide the information which ensures the final product is tailored to your particular needs and context.
  3. Receive your content marketing strategy and review it in a discussion with Steeped Content.

"She has helped me so much to improve the search engine optimization of my website, to improve my traffic!"

“The content strategy Mackenzie developed for The Tea Practitioner exceeded my expectations. She focused her time on SEO by conducting a site audit, and from there, she helped me fill in missing information, including meta-descriptions. She also identified my top-performing blog posts, so I now produce more of the content proven to work for my tea business. By pinpointing specific keywords related to The Tea Practitioner's content focus, Mackenzie provided me with many highly relevant topics. I have no doubt that these topics will be an essential part of building out my blog and recipe portfolio to gain more traffic and sales.”

Sierra Joseph-Quon

Owner, The Tea Practitioner

"Mackenzie's content marketing strategy for Tea Biz was comprehensive; it had clear, valuable insights. Her competitive research was extremely valuable, as was her content analysis."

Dan Bolton

Editor and Producer at Tea Journey and Tea Biz

It’s your turn. Try this Content Marketing Strategy service for yourself.

Frequently Asked Questions

What is a content marketing strategy?
Why is a content marketing strategy important?
What is the difference between a digital and content marketing strategy?


Customer Reviews

Based on 1 review
Dan Bolton
Great Content Strategist

Mackenzie's content marketing strategy for Tea Biz was comprehensive; it had clear, valuable insights. In addition, her competitive research was extremely valuable, as was her content analysis.