Transforming digital and content marketing for tea and coffee companies

On-Page SEO | Tea Journey Magazine

On-Page SEO | Tea Journey Magazine

Dan Bolton is the single most successful tea publisher; his magazine, Tea Journey, is an industry classic. He prides himself on publishing authoritative content, benefiting the tea community. After over a decade of publishing Tea Journey has extensive content; many articles generate traffic for the website. 

Yet one article has consistently brought in the most traffic to the Tea Journey website “Herbal Teas: Know the Risks So You Can Enjoy the Benefits”.  Peter Keen, the author of the article, has produced many of Tea Journey’s top-performing content. 

But things don’t always work like they once did. The traffic “Herbal Teas: Know the Risks So You Can Enjoy the Benefits” contributed to Tea Journey gradually declining over time.

By October 1, 2021, the article brought in 196 monthly visitors. The declining visitors leave the article “Herbal Teas: Know the Risks So You Can Enjoy the Benefits” vulnerable to losing prominence on the search engine results page.

Mackenzie wanted to ensure this didn’t happen.  

 Steeped Content focused on increasing the visibility of the article. This involved conducting On-Page SEO including improving readability, improving the use of keywords, and creating custom graphics. 

Here are the results achieved for “Herbal Teas: Know the Risks So You Can Enjoy the Benefits”

Transformation

Herbal Tea: Know The Risks So You Can Enjoy The Benefits

Before After Change
Words 1225 1467 20% increase
Readability Ok (Grade 11 readability) Good (Grade 8 readability) 37% improvement
Organic Traffic 196 254 30% increase
Keywords 408 502 23% increase

What Dan Bolton Says

"Mackenzie's optimizations created a 30% increase in organic traffic."

"Mackenzie optimized one of my website's old articles, and her optimizations created a 30% increase in organic traffic, ensuring my article remains relevant with my audience. "

Dan Bolton

Editor and Producer, Tea Journey and Tea Biz

Winnipeg, Canada