Transforming digital and content marketing for tea and coffee companies

On-Page SEO | Tea Journey Magazine




Business Model:

Online publication

Number of Employees:


Services Used:


October 2, 2021


Dan Bolton is the single most successful tea publisher; his magazine, Tea Journey, is an industry classic. He prides himself on publishing authoritative content, benefiting the tea community. After over a decade of publishing, Tea Journey has extensive content; many articles generate traffic for the website.

One article has consistently brought in the most traffic to the Tea Journey website “Herbal Teas: Know the Risks So You Can Enjoy the Benefits”. Peter Keen, the author of the article, has produced many of Tea Journey’s top-performing content.

But things don't always work like they once did. The traffic the article contributed to Tea Journey gradually declined over time. This left "Herbal Teas: Know the Risks So You Can Enjoy the Benefits" vulnerable to losing prominence on the search engine results page.


Dan wanted to increase the traffic that “Herbal Teas: Know the Risks So You Can Enjoy the Benefits” receives.


Steeped Content focused on increasing the visibility of the article. This involved conducting on-page SEO including improving readability, improving the use of keywords, and creating custom graphics.



Increase in traffic from 196 to 252


Increase in total keywords from 408 to 502


Increase in return on ad spend


Increase in word count from 1,225 to 1,467

“This kind of reworking, editing, and optimizing helps keep Tea Journey's content relevant to our audience!”

Dan Bolton

Editor and Producer, Tea Journey and Tea Biz