Client:
Industry:
Tea
Business Model:
Tea blog
Location:
Number of Employees:
0-10
Services Used:
Date:
Context
Nicole Wilson is the blogger behind Tea For Me Please. She prides herself on being a longstanding, authentic voice in the tea community. And after a decade of blogging about tea, Nicole’s website is rich in content.
Goal
Nicole wanted to increase the traffic for one of her existing blog posts.
Approach
Steeped Content focused on increasing visibility for strategically relevant blog posts. These were blog posts that were on the cusp of being on the first page of Google.
Mackenzie examined Tea For Me Please keywords rankings. Keywords in positions 11-19 received careful attention. Then valuable keywords were selected based on competition, content fit, and search volume.
These keywords became the focus of Steeped Content’s on-page SEO efforts. Two blog posts were optimized. Both blog posts experienced similar success. Here are the results achieved for one blog post, Does Matcha Go Bad".
Results
37%
73%
75%
14%
“Mackenzie optimized some of my blog posts, and the results were fantastic! Her on-page optimizations increased organic traffic by 37%. Mackenzie was thoughtful in her internal linking, and her efforts leveraged a strong blog post to give prominence to other blog posts, improving the visibility of my content.”
Nicole Wilson,
Tea Influencer and Educator, Tea For Me Please
