Transforming digital and content marketing for tea and coffee companies

Tea Product Description | Tea Bazaar




Business Model:

e-commerce, bricks-and-mortar


Number of Employees:


Services Used:


November 21, 2022


Shell Singal, Founder and CEO of Tea Bazaar, sells over 100 different tea blends through her business. She wants to improve her website and drive business growth.


Shell wanted to increase her tea sales by creating new product descriptions.


    Mackenzie created new product descriptions for eleven teas:

  1. Lavender Pu-erh
  2. Scottish Caramel Pu-erh
  3. Vanilla Latté
  4. Pu-erh
  5. Coconut Oolong
  6. Peach Ginger Oolong
  7. Watermelon Mint Oolong
  8. Hocus Focus
  9. Orgasm
  10. Roasted Yerba Maté
  11. Yerba Maté

Mackenzie examined each of the existing product descriptions assessing relevant product details and identifying any current positioning priorities.

    Mackenzie created product descriptions that focused on:

  • Positioning tea products as meeting an emotional need (e.g., ”This unique tea is perfect for those who appreciate a moment of tranquillity.")
  • Highlighting tea products as a healthy alternative to other beverage options (e.g.,"This tea is perfect for those who enjoy rich, sweet flavours; it's a guilt-free treat.")
  • Showcasing potential product benefits (e.g., “Pu-erh is known for its ability to boost metabolism and aid in weight loss, while white chrysanthemums are full of antioxidants.”)


    Each description delivered to the client had three sections:
  • Product Description: Build curiosity, set expectations and show some personality.
  • What Makes It Great: Highlight the benefits and provide details that allow potential customers to trust the product more or imagine themselves drinking it.
  • Ingredients: All the tea ingredients are listed for readers curious about what goes into the blend.

"In this project, like others, I use copywriting techniques to drive sales."

Mackenzie Bailey

Founder, Steeped Content