Client:
Industry:
Tea
Business Model:
e-Commerce
Location:
Number of Employees:
0-10
Services Used:
Date:
Context
Pranav Chopra is the founder and CEO of NEMI Teas, a London-based company. Pranav takes pride in NEMI Teas’ impact, achieved by employing and integrating refugees.
Goal
Pranav wanted a strategy to bring his social and business aspirations to life.
Approach
Mackenzie focused on creating a marketing strategy to reflect Pranav’s vision. She worked alongside others conducting market research. This included identifying the market size, segments, and trends. Mackenzie also conducted extensive competitive analysis, including identifying competitors and assessing competitive dynamics.
Mackenzie examined NEMI Tea’s specific business goals; these were used to establish relevant marketing goals. An in-depth analysis of the product, target audience, and value proposition was completed. Such comprehensive analysis allowed Mackenzie to put forward thoughtful recommendations.
These recommendations were the ultimate focus of the marketing strategy. Specific recommendations for using marketing to achieve further business growth were identified. An action plan and a high-level implementation budget were proposed.
Results
“The work Mackenzie and others did for NEMI’s marketing strategy improved our marketing. We were able to refine our approach and product offering.”
Pranav Chopra,
CEO & Founder, NEMI Teas
