Transforming digital and content marketing for tea and coffee companies

Nemi Tea | Marketing Strategy

Nemi Tea | Marketing Strategy

Pranav Chopra is the founder and CEO of NEMI Teas, a London-based company. Pranav takes pride in NEMI Tea’s impact, achieved by employing and integrating refugees. And with a clear social purpose, Pranav wanted a strategy to bring it to life.

Mackenzie focused on creating a marketing strategy to bring Pranav’s vision to life. She worked alongside others conducting market research, identifying the market size, segments, and trends. Mackenzie also conducted extensive competitive analysis, including identifying competitors and assessing competitive dynamics.

Mackenzie examined NEMI Tea’s Specific business goals; these established relevant marketing goals. She analyzed the product, target audience, and value proposition. Such comprehensive analysis allowed Mackenzie to put forward thoughtful recommendations for business growth. The marketing strategy also proposed an action plan and implementation budget.


What Pranav Chopra Says

“She improved our marketing.”

“The work Mackenzie did for NEMI’s marketing strategy improved our marketing. We were able to refine our approach and product offering.”

Pranav Chopra

CEO & Founder at NEMI Tea, 

London, England