Transforming digital and content marketing for tea and coffee companies

Audiogram Posts | Tea Biz

Client:

Tea Biz

Industry:

Tea

Business Model:

Online publication

Location:

Winnipeg, MB, Canada

Number of Employees:

1-10

Services Used:

Audiogram posts, Audiogram stories

Context

Dan Bolton is the force that brought the Tea Biz podcast to the world. He launched it in January 2021, with a mission to create value for tea professionals with timely news and insights.

Goal

Dan wanted to build early awareness for the Tea Biz podcast.

Approach

Steeped Content incorporated the Tea Biz podcast into Tea Biz's newly launched Instagram account. Publishing audiograms regularly on social media helped to keep the Tea Biz podcast top of mind among social media followers. Audiogram stories were also used to promote the podcast.This tactic was combined with two others:Dan published the latest Tea Biz podcast episode on his personal LinkedIn accountNotifying email subscribers whenever a new Tea Biz podcast was released