Client:
Industry:
Tea
Business Model:
Brick-and-mortar
Location:
Number of Employees:
0-10
Services Used:
Date:
Context
Jo and Philip are owners of BuchuVida, a brick-and-mortar company selling products made with buchu, a South African herb. BuchuVida’s product line focuses on personal care products (e.g., buchu deodorant, buchu face toner), which Jo and Philip want to expand to include buchu tea.
Goal
Steeped Content supported Jo and Philip’s product line expansion by creating a blog post, Buchu Tea, and supporting BuchuVida’s new product, buchu tea.
Approach
Steeped Content focused on creating an article that:
- Was based on keyword research, and handcrafted to increase the likelihood of ranking on the search engine results page
- Linked to product pages so that content could drive sales
- Educated the readers on BuchuVida’s product line
Results
“We felt very confident and trusted that Mackenzie was working hard on our marketing. We’re so pleased with the quality of the article Mackenzie produced for us. She also went further than we expected, identifying additional opportunities to pair video content with the educational blog post she made for us.”
Jo Feltman
Owner, BuchuVida
