Transforming digital and content marketing for tea and coffee companies

Brand Identity Guidelines | Tea Biz




Business Model:

Online publication

Number of Employees:


Services Used:


May 22, 2022


Dan Bolton is the man behind Tea Biz, which provides timely information and insights to tea professionals. Tea Biz underwent a rebrand and website update, and Dan wanted to standardize how his brand appeared online.


Tea Biz needed specific colors and fonts to standardize the brand's appearance.


Steeped Content selected the new brand colors by considering color psychology. For example, orange is a vibrant color that fits high-paced industry news.

Mackenzie selected a font that reflected Dan's background in publishing. She chose a font that paid homage to his personal brand.

Steeped Content considered the scope of application of Tea Biz's brand identity guidelines. It detailed colors and fonts for brand touchpoints, such as website buttons, and colors used in LinkedIn video content.


"The brand identity guidelines Mackenzie made for me saved me time working with other contractors, like website developers. The document also helped me quickly publish branded content on LinkedIn because I never had to think about what colors or fonts to overlay my videos; everything became straightforward."

Dan Bolton

Editor and Producer, Tea Journey and Tea Biz