Client:
Tea Biz
Industry:
Tea
Business Model:
Online publication
Location:
Winnipeg, MB, Canada
Number of Employees:
1-10
Services Used:
Audiogram posts, Audiogram stories
Tea Biz
Tea
Online publication
Winnipeg, MB, Canada
1-10
Audiogram posts, Audiogram stories
Dan Bolton is the force that brought the Tea Biz podcast to the world. He launched it in January 2021, with a mission to create value for tea professionals with timely news and insights.
Dan wanted to build early awareness for the Tea Biz podcast.
Steeped Content incorporated the Tea Biz podcast into Tea Biz's newly launched Instagram account. Publishing audiograms regularly on social media helped to keep the Tea Biz podcast top of mind among social media followers. Audiogram stories were also used to promote the podcast.This tactic was combined with two others:Dan published the latest Tea Biz podcast episode on his personal LinkedIn accountNotifying email subscribers whenever a new Tea Biz podcast was released