Transforming digital and content marketing for tea and coffee companies

The Tea Practitioner | Content Marketing Strategy



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Number of Employees:



February 15, 2021


Sierra Joseph-Quon is the woman who owns The Tea Practitioner. Sierra's strong culinary skills shape her tea brand’s topical focus. Her website is rich with recipe-style content.


Sierra wanted a strategy to help her develop future content.


Steeped Content focused on improving the visibility of Sierra's content. The scope of this improvement focused on her existing content and her future content.

To do this, Steeped Content created a content marketing strategy for Sierra. Mackenzie used Sierra's business goals to define her unique content goals.

Mackenzie analyzed The Tea Practitioner's present situation. This analysis examined how current content performed on the brand's website and social channels.

Steeped Content created a detailed definition of The Tea Practitioner's target audience. Doing so ensured the content The Tea Practitioner produced attracted customers.

 Steeped Content's content marketing strategy provided Sierra with several recommendations for pursuing opportunities. Outlining specific blog post opportunities was one of the document's key contributions. The content marketing strategy also outlined action plans for implementation. 


“The content strategy Mackenzie developed for The Tea Practitioner exceeded my expectations. She identified my top-performing blog posts, so I now produce more of the content proven to work for my tea business. By pinpointing specific keywords related to The Tea Practitioner's content focus, Mackenzie provided me with many highly relevant topics. I have no doubt these topics will be essential to building out my blog and recipe portfolio to gain more traffic and sales.”

Sierra Joseph-Quon

Owner, The Tea Practitioner