Client:
Industry:
Tea
Business Model:
Brick-and-mortar
Location:
Number of Employees:
0-10
Services Used:
Date:
Content
Jo Feltman owns BuchuVida, a brick-and-mortar shop based in Ohio, selling natural buchu-based products. Although the store had a loyal customer base, Jo felt there was a need to educate potential customers on the benefits of buchu to drive more sales.
Goal
Jo wanted an engaging explainer video that educates potential customers on buchu's benefits.
Approach
Mackenzie researched BuchuVida's customer's buying habits and interests.
She also delved into the benefits of buchu, including its unique properties and how it differs from other natural remedies.
Mackenzie developed a script that focused on the critical benefits of buchu, such as its anti-inflammatory and anti-bacterial properties.
She then worked to create an animated explainer video that highlighted these benefits in a visually appealing way.
The video was short, concise, and engaging, making it easy for customers to understand and appreciate the value of buchu.
Results
Thanks to Steeped Content's hourly rate service, BuchuVida now has an excellent explainer video that educates potential customers on the benefits of buchu.
The video is prominently displayed on the company's website and repeatedly played in the shop, attracting customers' attention and driving more sales. It helped Jo achieve her goal of educating customers on the benefits of buchu.
“Mackenzie identified an opportunity to strengthen one of the blog posts, "Buchu Tea", by creating a short video on the benefits of buchu tea. We ended up going ahead with this, and the results exceeded our expectations. We ended up buying a TV to better showcase the video. It now plays on repeat in our shop.”
Jo Feltman
Owner, BuchuVida
