Client:
Industry:
Tea
Business Model:
E-commerce
Location:
Number of Employees:
1-10
Services Used:
Date:
Feb 26, 2023
Context
As the owner of Tea With Tracie, Tracie's primary goal is to provide high-quality, specialty teas to her customers. To do so, she needs to ensure her website is visible online.
Goal
Tracie wants to focus on technical SEO to improve her website's performance. By doing so, she hopes to improve her business's visibility in the search engine results pages (SERPs).
Approach
Mackenzie carried out a technical analysis of Tea With Tracie's website.
- It revealed some issues, such as:
- duplicate H1,
- images missing alt text, and
- missing meta descriptions. Mackenzie prioritized adding meta descriptions. They are crucial for increasing a website's click-through rate and generating more visitors.
She created 30 well-crafted meta descriptions. The final document also included rationale and implementation suggestions.
Results
“Writing 30 new meta descriptions for Tracie helped improve the click-though-rate (CTR) to her website.”
Mackenzie Bailey
Founder, Steeped Content
