Transforming digital and content marketing for tea and coffee companies

Google Business Profile (GBP) Audit | Tea Bazaar




Business Model:

Bricks-and-mortar, E-commerce


Number of Employees:



August 31, 2022


Shell Singel, Founder and CEO of Tea Bazaar, wanted to help potential customers in her local area find her business. Shell knew that accomplishing this meant having an optimized GBP profile.


Shell wanted a GBP audit to clearly understand her business's current performance and opportunities for improvement.


    Mackenzie conducted a ten-part audit of Tea Bazaar's GBP profile which included:
  1. Analysis of basic listing details
  2. Digital assets
  3. Advanced listing details
  4. Review management
  5. Post and offer presence
  6. Q&A management
  7. Prominence audit
  8. Relevance audit
  9. CRO audit
  10. Listing management

Over 60 GBP listing variables were assessed and reported on, so Shell clearly understood what actions to take.

Shell received a set of recommended next steps based on her individual audit results.


"The GBP Audit I did helped Shell improve how her business, Tea Bazaar, presents itself on Google. By learning what listing details are done well and what aspects of her GBP listing could be improved, Shell knew where to focus her time and effort."

Mackenzie Bailey

Founder, Steeped Content