Transforming digital and content marketing for tea and coffee companies

Social Media Post Development | Tea Journey

Client:

Industry:

Tea

Business Model:

Online publication

Number of Employees:

1-10

Date

December 1, 2022

Context

Dan Bolton is the renowned publisher of Tea Journey magazine. Tea Journey publishes articles that appeal to tea enthusiasts. With Christmas approaching, Dan wanted to promote his holiday gifting issue, and help the featured tea brands drive sales.

Goal

Dan wanted to showcase featured products on Instagram.

Approach

Mackenzie developed 30 social media posts promoting products featured in Tea Journey’s holiday issue. Noteworthy products from multiple product categories (e.g., kettles, tea blends, tea-themed Christmas ornaments) were promoted.

Results

A selection of 9 of the total 30 posts are featured below.

"I'm really impressed with Steeped Content! I've been using Mackenzie to create social media posts that help drive sales, and the results have been good. The images she creates are beautiful, and she writes high-quality captions. I recommend Steeped Content to anyone in the tea or coffee industry who needs help with social media posts."

Dan Bolton

Editor and Producer, Tea Journey and Tea Biz