Transforming digital and content marketing for tea and coffee companies

Educational Article | Tea Journey Magazine

Educational Article | Tea Journey Magazine

Dan Bolton is the rockstar behind Tea Journey magazine, an industry classic. Dan publishes authoritative articles that benefit the tea community. After over a decade of publishing Tea Journey’s website is rich with content, generating traffic. 

One article by Peter Keen has consistently performed well “Pesticides in Tea: Getting a Clear Picture Not a Vague Impression”.  This article is among Tea Journey’s most successful articles; it’s the second biggest contributor to website traffic. 
The article was first published in 2018, and over the last three years, traffic levels have declined for   “Pesticides in Tea: Getting a Clear Picture Not a Vague Impression”. 

In November 2018, the article generated 581 monthly visitors. 

By November 2021 the article contributed 44 monthly visitors to the Tea Journey website. 

Steeped Content focused on improving the article’s traffic, authority, and user experience.

Improving traffic involved improving On-Page SEO; tactics such as improving readability and keywords were used. 

Steeped Content also found and referenced relevant research, to improve the article’s authority.

Custom graphics were also created to improve the user experience.  

Here are the results achieved for “Pesticides in Tea: Getting a Clear Picture Not a Vague Impression”


Pesticides in Tea: Getting a Clear Picture Not a Vague Impression

Before After Change
Words 2,645 3,228 22% increase
Sentences 181 234 29% increase
Grammarly text Score 91 98 8% increase
Readability Grade 9 Grade 9 Same
Page Authority 0 13 13000% increase
Studies Cited 0 11 11000% increase
Organic Traffic 123 monthly visitors 209 monthly visitors 70% increase
Keywords 9 37 311% increase
SERP Position for “pesticides in tea” 4 3 25% improvement

What Dan Bolton Says

"Mackenzie's content marketing strategy for Tea Biz was comprehensive; it had clear, valuable insights. Her competitive research was extremely valuable, as was her content analysis."

Dan Bolton

Editor and Producer, Tea Journey and Tea Biz

Winnipeg, Canada